Reality TV evolved as a revolutionary standard that gave the world an immeasurable economy of broadcasting costs. According to Magder (2009), reality TV is extremely profitable for four primary reasons. First, there appeared a huge interest in prepackaged TV formats. Second, the period is marked by a process of brand integration, which stipulated a centralization of the broadcasting enterprises’ work. Third, the TV programs started being highly usable in multiple multimedia projects. Finally, the party of European broadcasting programs has recently expanded in America. The success of reality TV is linked to the format changes. Thus, through a tight cooperation with Europe, the Endemol model of TV entered the U.S. and founded a tradition of high-quality TV broadcast.
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The tendency of reality TV becoming prevalent in America may be stipulated by three factors. The innovation allowed Americans to stay connected to TV through such Big Brother models as Endemol. Besides, the new format lowered the prices for TV tools usage. Conclusively, the use of programming data became personalized for the reality TV customers.
Magder, T. (2009). Reality TV. In S. Murray, & O. Ouelette (Eds.). Television 2.0: The business of American television in transition (pp. 140-165). New York: New York Press.