Introduction
The shoe-in is a pub whose main purpose is to provide a wide variety of homegrown foods, flavors and alcoholic drinks. In as much as this has to be achieved, the shoe-in pub should be a place where family and friends can relax, have fun and enjoy meals, drinks and the company of each other. Stakeholders of the shoe-in include Samantha Bousquet, Kaithlyn Barth, Sean Cahillane, Kyle Barch and Jamie Bouchard.
The shoe-in Pub
Top-quality beer will be available in the Shoe-in pub. One plan that the management has is to own and manage a farm in which they will grow the necessary ingredients (hops and yeasts). They also have a plan to come up with more recipes to facilitate the production of a variety of beer brands with different flavors.
The plan is to start with eight taps serving not only beer from the shoe-in, but also beers from these microbreweries. Other than beer, the Shoe-in will also serve food. These include onion rings, burgers, wings and fries. The management plan to invite notable bands to perform to customers on certain nights, as well as host New England Sports teams on game nights. They have identified Ludlow town as the ideal location for a bar and grill. The shoe-in will provide the best in terms of quality of food and drinks.
Areas of strength are the basis of formation of this business. There are many youths and college students in the area. These will guarantee a constant clientele base. The location of the pub is a staple of the city and is well known. By giving quality to the community, the Shoe-in will attract both locals and patrons from neighboring towns.
Providing drinks and food at the same time will make the Shoe-in a checkpoint for travelers. The business has a few weaknesses. Unknown name may take some time to gain a reputation in the new location. A number of people may already have their favorite nightspot. Patrons may find the location inappropriate. College students are also not available during the holidays. One of the key opportunities is the anticipated growth of the target group.
This will create more business for the Shoe-in in the coming years than at the beginning of the business. The threat to this business is the establishment of similar businesses in surrounding areas hence creation of competition. New town regulations are also likely to come up. These might limit serving and selling of alcohol in one way or the other. Regulations may as well put an end to selling alcohol to a given group of people.
Problems
The Shoe-in is likely to experience consumer related problems such as the cost of drinks, services, hiring of employees and location. Customers are likely to complain about any of the above. The Shoe-in might not be able to have enough packing space for everyone as the number of customers increase.
The customers might dislike the taste of beer or foods that are available. All employees should be intensively involved in running the Shoe-in business in order to avoid these problems. Any issue that arise or complain from a customer should be addressed.
Goals and objectives
Short time goals include, reserving a suitable establishment for the business, surveying the items needed before opening, setting up a timeline to stay on track with the opening deadline and completion of renovations on time. Long-time goals include liquidity by the end of the first fiscal year, repaying of debt from the previous financial year and building a dedicated customer base.