Skims is an American company that sells female clothes; it generally focuses on underwear, shapewear, and loungewear. One of the company’s main advantages is that it concentrates on promoting body positivity, normalizing any size and appearance. It helps women accept themselves; by scrolling the website, a person can see that all the models in photos there look differently, with various complexions, bodies, and sizes. The company was founded by Kim Kardashian and Jens Grede; it is valued at more than $3 billion. Skims is a young successful company with an interesting history, excellent marketing, and brilliant business strategies. In addition, it would be profitable for it to integrate some male collections.
Skims is an emerging company that was established in June 2019. It was founded by the Swedish entrepreneur Jens Grede and the American businesswoman, model, and media personality Kim Kardashian and the brand’s first name was Kimono. Its name was highly criticized, and the founders were accused of a disrespectful attitude toward Japanese culture and ignorance of its traditions. Before launching the project, Kim Kardashian received a letter from a Japanese mayor of Kyoto, where he asked her to change the brand name. Thus, under such public pressure, the company’s name was changed to Skims. The company gained enormous profit from the beginning and became popular and successful.
The business mainly focuses on female collections of clothes; among them are shapewear, underwear, and loungewear. It is famous for offering its customers a wide range of sizes available, from XXS to 4XL, making it affordable to a larger audience and targeting women of any size. Skims also provides clients with clothes in 9 different nude shades, which accommodate different skin tones. It releases such types of clothes as bras, bodysuits, dresses, sweatpants, tops, sweaters, and hoodies. In addition, it sells accessories, socks, bags, blankets, and masks, which are relevant to the current circumstances. Skims also has different types of comfortable clothing for children.
The business tends to collaborate with many other companies; for instance, it cooperated with the United States Olympics team. The American team performed in Skim clothes at the Olympic Games in Tokyo and Beijing. It collaborated with Fendi and created a FENDI x SKIMS collection with swimsuits, dresses, and shapewear. Furthermore, the company cooperates with many other businesses and institutions which are not as famous are the ones described above. For instance, it provides clothes for patients in different cosmetic surgery centers.
Skims has many good business strategies and marketing plans, and it advertises its products properly. The brand has a significant aim, which is to help women start accepting and loving themselves the way they are and to promote body positivity. This factor is crucial; it evokes trust in customers and drives their attention to the product, which can be considered a good business strategy. Kim Kardashian always advertises her clothes, wears them daily, and posts photos of them on Instagram. Furthermore, many of her family members do the same thing: Kylie Jenner, Kendall Jenner, and Khloé Kardashian were seen in the Skim clothes multiple times.
One of the successful business strategies Skims can adopt is to start producing male clothes. Many males are fond of Kim Kardashian’s art and follow the newest trends. The company’s designers are always up to date, making fashionable, comfortable, and affordable clothes. Integrating male collections will bring more profit to the business, increase sales, and make more people interested in the company.
In conclusion, Skims is an American company that sells female clothes. One of its main advantages is that it concentrates on promoting body positivity, normalizing any size and appearance, and helping many women accept themselves the way they are. The business is highly popular and successful, and it has a gripping history and elaborated marketing and business strategies. Additionally, it would be profitable and rational for Skims to create clothes collections for males.