A business that is related to supply and transference of products must necessarily get involved in the organization of the intricate network of cooperation with other businesses and companies. The needs for a supply chain of a protein bar and shake have specific qualities that must adhere to a structure and communication within the market.
We will write a custom Essay on The Supply Chain Role in Business specifically for you
301 certified writers online
More specifically, the supply chain refers to the transfer of information, materials, and the services that are involved (Chase, Jacobs & Aquilano, 2006). A lot depends on how the chain is organized, thus a lot of competition is based on how well companies can manage their product distribution. In relation to protein bars and shakes, the business must establish the market and demand for the product. A lot depends on the location of the business and the local population.
If the community is predominantly secluded, old fashioned, and consists of an older population, it would be unwise to offer protein products there. The target consumers are younger adults who are involved in sports, active lifestyle, and go to a gym on a regular basis. One of the primary purposes of the protein bars and shakes is to supply the body with the necessary amount of nutrients, so that the muscle mass grows and any lack of protein is filled. The compact nature of the bar or shake is also meant to be taken on the go where there is no immediate access to a full bodied meal.
The society is what determines what products are most popular. The modern world is a fast developing place where the environment demands everything to be done fast and efficiently. Protein bars can be carried anywhere, as they do not require any refrigeration or take up a lot of space. The same can be said about shakes, so people who spend a lot of time working or away from any restaurants or cafes can make use of the compactly pocketed proteins. In the supply chain design strategy, there must be a logical structure that has reliable regularity and fail proof aspects. Supplying a product requires from the local businesses to prepare to receive the product, besides, the people concerned must be made aware of the shipment. Advertisement is greatly involved in the process, but is only a part of the chain (Chase, Jacobs & Aquilano, 2006).
In order for a supply chain to be successful, it must be efficient and cost-effective. This would lead to business calculations and analyzing all the steps from storage and transportation to reception of the product. The schedule must be properly worked out, to avoid any delays and financial losses. An aggressive campaign and knowledge of the community will boost sales. For example, protein bars and shakes are very popular in the western culture. People lead a fast paced life, but also have an opportunity to get involved in an active lifestyle. It would be greatly unwise to supply protein products to countries or communities that live in poor conditions. The economy is important in determining the direction of the supply chain, and a lot is based on the information gathered prior to any product distribution.
The supply chain of any business is a crucial aspect to consider. A lot depends on the distribution and provision of product and the market, as well as the economy which must be closely studied to allow for the most effective adherence to demands.
Chase, B., Jacobs, R., & Aquilano, J. (2006). Operations management for competitive advantage (11th ed). New York, NY: McGraw-Hill Companies.