Introduction
This paper is aimed at developing a tourism-based product. On the whole, this term can be used to describe goods that can be purchased by tourists before or during their travel. Very often, they can motivate people to go to a specific location.
Overall, it is possible to consider historical sites because they are very eloquent examples of tourism-based products. In many cases, people want to buy goods that can help them better recollect these places. Additionally, such products can increase clients’ awareness of various tourist sites. These are some of the main elements that can be singled out.
Product Development
It is possible to sell miniature copies of the major tourist sites located in different countries or regions of the world. For example, it is possible to mention such famous sites as Notre-Dame de Paris, the Tower of London, the Taj Mahal, and many other places that are renowned for their beauty. These products can also be sold as a set of miniatures.
They can be made of wood as well as plastic. Additionally, they can be accompanied by supplementary materials, in particular, brochures that can tell buyers more about the history of a specific tourist site. Thus, these goods can serve the information needs of customers.
Price
The price set for this product should meet the needs of clients with different income levels. For example, plastic miniature copies can be sold at $ 35, whereas wooden miniatures will be priced at $ 65 per copy. In turn, clients can purchase a set consisting of several miniatures. In this case, they should be given a discount. On the whole, this pricing policy can make these goods more accessible. This is one of the main goals that should be attained.
Promotion
These products can be best promoted with the help of various online resources. For example, it is possible to use such a service as Google Adwords. In other words, a potential client may learn these products while making a search query about a particular tourist site. Additionally, it is possible to create websites that will serve several purposes.
In particular, they will tell clients about famous tourist attractions. Moreover, they will include advertisements for promoting these products. Overall, the use of online resources is the most optimal strategy for attracting buyers.
Place
The marketing strategies will include the use of different distribution channels. At first, these goods can be sold with the help of online retailers such as Amazon.com or eBay. In this way, the company can reach a greater number of potential clients.
Additionally, these miniature copies can be sold at the retail stores in a large metropolitan area in which a specific tourist site is located. This strategy is important for reaching clients who may be going to a particular city, country, or region. Many of these people may decide to buy souvenirs. The use of these distribution channels is important for increasing sales rates.
Conclusion
On the whole, this analysis shows that the development of a tourism-based product requires an in-depth understanding of clients’ needs and behaviors. In particular, these people may want to learn about various tourist destinations, especially famous attractions.
Additionally, they usually rely on information technologies that enable them to learn more about different cities, important destinations, or hospitality organizations. In turn, companies that intend to market a specific product should take into account the peculiarities of tourists’ purchasing decisions.