Toyota Company is committed to quality and safety of consumers in the American market, as well as other markets in various continents. Apart from being concerned about the safety of consumers, the company is also committed to safeguarding the environment (Bivins, 2011).
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Conservation of the environment is the responsibility of all individuals and organizations in the world. The Toyota Company is committed to ensuring that the world’s air and water bodies are safe.
It is factual that the company started as an underdog in the automotive industry, but it is now the most popular company in the world in the motor industry. This is attributed to quality products and unmatched customer service. In the American market, the company offers high-quality vehicles such as Camry, Corolla, and Lexus.
The company shocked the world when it developed the first gas/electric vehicle. This shows that the company is committed to saving the revenues of customers.
However, the development of the new electric vehicle is not the only prove that the customer cares a lot about its customers. It has always developed products that are environmentally friendly.
In 2002, the company developed the first zero-emission vehicle, which was believed to be customer friendly. In the American market, the company has always occupied the top twenty positions because of its continued quality service delivery.
Recently, the company withdrew some of the vehicles suspected to have been compromised at the garage by fraudulent individuals. Even though the claims were not verifiable, the company’s management decided to withdrew the products from the market in order to conduct further investigations.
The company has always held the interests of customers at heart meaning that it responds to their problems immediately. Vehicles were withdrawn from the market because it was rumored that the quality had been compromised.
Since the company cares so much for its customers, it decided to take an action by withdrawing all brands of vehicles affected.
Press Release for the TV
The Toyota Company is dedicated to offering quality products, as well as unrivaled service to its customer. That is according to the management of the company, which claimed that the recalling of the defective vehicles was a move aimed at safeguarding the interests of consumers.
The management observed that the company had worked extra hard to achieve its status. The company could not want to spoil its image by allowing the vehicle to enter the market.
Speaking as soon as the strategy was pursued, the company noted that it was confident consumers would be willing to cooperate with the it to ensure that quality is maintained. The way the management handled the crisis was prove that it was dedicated to quality.
Some pundits had earlier noted that the company had tempered with quality, but its move to recall all vehicles proved such analysts wrong. A company that is committed to quality will always take measures aimed at safeguarding its image in the market.
The move by Toyota Company was a calculated move aimed at improving the relationship between the company and consumers in the American market. The company has always advocated for clean environment. In the previous years, the company has always developed vehicles that are friendly to the environment.
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This shows that the company is concerned with consumer safety. Recalling defective vehicles was a move aimed at safeguarding consumers, as well as the image of the company.
Bivins, T. H. (2011). Public relations writing: The essentials of style and format (7th ed.). New York, NY: McGraw-Hill.