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Transforming a Nonprofit Organization: Marketing Plan Essay

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Updated: Jun 9th, 2021

Introduction

A baby brings great pleasure to the lives of parents. Irrespective of one being a babysitter, parent, or maidservant, caring for the baby is fundamental. It becomes easy to take care of a baby when one is within the homestead, but while away from home, it is essential to have all the required baby products (Srivastava, Dash, & Mookerjee, 2015). Women who have babies usually pack everything they need when they are about to go away from home (Loudon, Buchanan, & Ruthven, 2016). In their bags, they normally carry the baby’s food, napkins, diapers, milk, wipes, spare clothes, and other important products.

Main body

Baby vending machines are highly beneficial for parents, particularly new mothers who have no prior experience of handling infants. Vending machines enable parents or guardians to get all the fundamental baby care requirements at any time. This makes parents enjoy their leisure time away from home devoid of being stressed concerning the condition of their babies. One thing with babies is that they may at times be unpredictable. Parents cannot tell the moment when they may require a napkin change. To change the nappy, a mother or a babysitter also requires cleaning stuff (Cisse‐Egbuonye et al., 2016).

Such cleaning stuff may be wet wipes or other products that do not have any harmful effect on baby. When a mother is away from home with infant, she may find that she forgot to carry or does not have a given essential product. In such circumstances, baby vending machines come in handy. The vending machines operate like storages of baby products where one inserts some coins and receives quality items as requested. After making the payment, a mother receives the product by either unlocking the door to take it or the machine releasing it on an open compartment.

The creation of a strategic marketing plan is a vital aspect of business success. Marketers should choose customers to target wisely. The organization should also work out the best approach to reaching and convincing new clients. Making such customers develop loyalty is only possible if the organization is able to keep them happy and satisfied (Moeder, Martin, & Martin, 2017). There is, therefore, a need to keep evaluating and improving all the strategies employed to ensure that the organization remains ahead of its competitors.

The strategic marketing plan should function as the reference document that the organization employs as a foundation for executing its marketing approaches (De Pelsmacker, Van Tilburg, & Holthof, 2018). It makes the objectives vivid and elucidates the most favorable way of achieving them. Most significantly, the strategic marketing plan makes it apparent as to how the organization can make sure that its intentions become a reality.

Conclusion

Marketing alone does not give assurance of high sales. However, by preparing and implementing a thoroughly researched and consistent plan, a business has a high likelihood of creating lasting, profitable connections. The strategic marketing plan is similar to a snowball rolling down a mountain. It is initially small and difficult to roll, but when it starts moving, the impetus builds, and it becomes simple for it to grow (Settembre-Blundo, Del Hoyo, & García-Muiña, 2019).

Marketing at first takes much effort and time to generate the right basis. Upon success, the business starts to thrive and expand. Since marketing is a crucial process for the success of an organization, it is vital for the leadership to become dedicated to making the employees and other stakeholders understand their duties and expectations.

References

De Pelsmacker, P., Van Tilburg, S., & Holthof, C. (2018). Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, 47-55.

Moeder, J., Martin, M. J., & Martin, M. C. (2017). Transforming a nonprofit organization: A case of utilizing effective leadership and management to achieve marketing success. Global Journal of Business Pedagogy, 1(3), 108-120.

Settembre-Blundo, D., Del Hoyo, A. P., & García-Muiña, F. E. (2019). The risk associated with strategic decisions: Is it a marketing issue? Strategic Direction, 35(1), 6-8.

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IvyPanda. (2021, June 9). Transforming a Nonprofit Organization: Marketing Plan. Retrieved from https://ivypanda.com/essays/transforming-a-nonprofit-organization-marketing-plan/

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"Transforming a Nonprofit Organization: Marketing Plan." IvyPanda, 9 June 2021, ivypanda.com/essays/transforming-a-nonprofit-organization-marketing-plan/.

1. IvyPanda. "Transforming a Nonprofit Organization: Marketing Plan." June 9, 2021. https://ivypanda.com/essays/transforming-a-nonprofit-organization-marketing-plan/.


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IvyPanda. "Transforming a Nonprofit Organization: Marketing Plan." June 9, 2021. https://ivypanda.com/essays/transforming-a-nonprofit-organization-marketing-plan/.

References

IvyPanda. 2021. "Transforming a Nonprofit Organization: Marketing Plan." June 9, 2021. https://ivypanda.com/essays/transforming-a-nonprofit-organization-marketing-plan/.

References

IvyPanda. (2021) 'Transforming a Nonprofit Organization: Marketing Plan'. 9 June.

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