According to the marketing mix elements, it is possible to suggest the company strategy for TransSprech. It is essential to focus on every component and start with the product, which is a satellite GSM network. The CEO claims that his current technology is problematic; thus, improving technology and providing better technical service can solve this issue (Johnston & Marshall, 2019). The price is another essential factor; the company’s service is not cheap, and it can be reasonable to create more affordable products to increase customer loyalty. It can be helpful to establish customer service and retail locations, as currently, the company lacks them. The creation of a customer service office will increase the customer inflow. Distribution online is a modern way to promote the product efficiently if the company lacks offline shops. Promotion is vital for TransSprech as it is currently establishing advertising in Berlin. It is useful to generate mass media promotion to increase brand recognizability.
The company’s promotion mix should focus on advertising to become a well-known company. Then, TransSprech can improve personal selling communication, as it now focuses on corporate selling. The organization should consider the interests of individual customers on equal terms with corporate clients.
Some questions that can be useful to ask are: What innovative products can TransSprech offer to the customer? What are ways to improve B2C relations? TransSprech offers products that customers can find in competitors for a lower price; creating unique products for customers can justify the high cost. The company establishes both B2B and B2C sales, but it focuses primarily on business sales. CRM can facilitate personal selling and improve the approach to the individual customer. Some recommendations for TransSprech to promote CRM are to focus on the individual customer’s needs. Accordingly, it is helpful to design affordable products to attract more expansive pools of customers.
Reference
Johnston, M. W., & Marshall, G. (2019). Marketing management. McGraw-Hill Education.