Analyzing Current Social Circles
To develop a certain media campaign aimed at influencing a specific audience, it is necessary to study the current social channels that this community develops. According to Yerian (2013), if the objects of influence adhere to one or several positions regarding particular issues, it is possible to join this topic, thereby proving personal interest in it. This measure will allow become part of the target audience and influence it effectively in the future.
Collaboration with Other Stakeholders
In case joint efforts are made to influence a particular person or a group of people, collaboration with stakeholders can be an effective strategy. Mass participation is an effective method of drawing attention to a specific issue and implementing certain ideas. Ignoring a large number of people is not easy; therefore, this strategy can justify its relevance in a social media campaign.
Maintaining Individual Research Activities
An effective marketing campaign implies the individual interest of its author. Therefore, to attract the attention of specific individuals, it is essential to conduct personal activities related to a particular proposal. Yerian (2013) notes that the assessment of preferences and views of the target audience is the subject of constant research. Therefore, appropriate measures should be taken to maintain this practice at an appropriate level.
Partnership Contacts
Promoting certain ideas among the target audience may be carried out through mutually beneficial contracts with third parties. It does not apply to those stakeholders who are willing to support a specific program voluntarily. For instance, the payment of advertising services may allow promoting this or that idea among a large number of people, and the likelihood that the intended audience will see specific materials will increase significantly.
Involvement in the Permanent Exchange of Opinions
If a social media campaign is designed to promote certain goods or services or solve specific operational issues, the constant exchange of views is a valuable methodology for engaging the target audience. People who share feedbacks demonstrate their non-indifference and interest, which may be utilized effectively. This factor can be used to develop a specific idea through continuous contact, which promotes mutual trust and confidence.
Health Educator’s Responsibilities and Competencies
When evaluating the range of health educators’ responsibilities, some of them may be related to media campaigns. For instance, advocating for improving certain healthcare policies, developing procedures, and other activities may be part of an intervention program (Society for Public Health Education, 2017). Moreover, the competencies of certified professionals in this field allow them to identify the most pressing and sensitive issues that can resonate among people.
According to Society for Public Health Education (2017), “health education specialists offer knowledge, skills, and training,” and all these qualities help to concentrate on realizing certain tasks as precisely as possible (para. 2). Therefore, several responsibilities and competencies assigned to these employees can be useful tools in promoting media campaigns.
Budget Strategies
When implementing a particular communication plan, a health educator can adhere to some budget strategies. For instance, as Barry (2017) argues, it may be crucial to plan available funds to divide them among all necessary operations in the required shares to avoid the lack of resources. It may also be important for a health educator to think about how many financial assets are to be spent on advertising materials so that a specific communication plan could influence the target audience as efficiently as possible. Finally, another strategy offered by Barry (2017) implies estimating the cost of related items, such as letterhead or leaflets. All of these working mechanisms can play a significant role in the planning of work and involving specific individuals or groups in partnerships.
References
Barry, M. (2017). How to prepare a marketing communication budget. Web.
Society for Public Health Education. (2017). Health education specialist. Web.
Yerian, N. (2013). 5 ways to reach your target market online. Business 2 Community. Web.