Executive Summary
Venture Capital is a type of financial capital given to early stages of growth for start-up companies. It is always a high-risk fund with a high-risk potential. The fund owns equity in the company with a business model. The stages of the fund are normally six. Seed money is the first stage and entails low-level financing required for proving new ideas. Crowd funding was developed as an alternative to seed money.
Start-up funding is another stage of funding and goes to marketing and product development needed by early stage firms. Growth funds are for early sales and manufacturing. In the next stage, funds are given to companies that are already making sales but have not experienced the returns on profits. This is the working capital. The last stage is the exit venture. This fund goes to the firm that wants to go public.
Jade’s Toy Box (JTB) is the company of interest in this investment. This is a New York City based company.It specializes in the manufacture and sell of educational theme based children toys and books that are Eco-friendly.
They design their products to assure parents of the safety of their children. JTB aims to offer parents with the tools and resources they need to spark a lifetime love of learning in their children. In an effort to align the company goals with the market dynamics, the company relies heavily on the experience and ability of the faces behind it.
Angela Ledoux for instance worked as a picture editor for TIME, a kid’s magazine before starting this company. Her knowledge ranges from having a master degree in art along other children related careers. Robby Ledoux has however, learned child entertainment, worked for the creative talented idea company, and is involved in picture animation apart from being a music composer.
Market opportunity
Jade’s ToyBox is based in New York City. However, it has spread its wings and now works in major cities. The cities include Boston, and Chicago. The company has expanded its marketing capacity by introducing free shipping to customer destinations irrespective of where the customer lives.
JTB uses the US postal services to ship its products. This idea has helped the company to increase its customer base broadly. With increased technology, the company engages in online marketing and sales. Clients from across the world can get access to a range of products available. The company understands that some parents are very busy. Following on the same, working mums can give their needs and the firm delivers the right products to them. Toys of high quality for parents in class are availed to them at the right prices.
The response from the customers over a long period has been overwhelming. This has been the key behind JTB’s expansion. Customers whose responses have been received are positive with all of them indicating satisfaction. Working mums now agree that JTB is the link they were missing. The management has really perfected delivery of goods. Customer satisfaction tops the priority list among the company’s employees. Whereas the delivery is fast, customers do have sixty days to respond and return the goods that do not satisfy them.
This system builds a customer base that is very important to an investor. The strategy put forward by the management and outlined above serve to proof to an investor that such a company is worth putting money. There is an increase in competition over products in the manufacturing industry.
The competition also comes from the media industry. Televisions now come with programs that compete for the interest of the children. The performance of the toy industry as whole in the United States has increased. Major improvement has been in the export department. Competition is likely to grow as we head into the future.
Marketing Strategy
With the increase in competition, JTB has revolutionized its sales strategy. The policy on marketing is now customer centered. The company targets children. Six gift boxes are designed for children. However, it creates boxes specific to the desires of the children. Parents are allowed to ask for specific designs for their children and they are delivered.
The boxes in this category have dolls, books and other products that represent different cultural heritage. In this case, customers create the gift boxes with individual items for their children. For instance, the company offers this package at $ 120 for five boxes.
All the company products are available online. This gives the customer ample time to sample the goods from anywhere, whether in the office, at home or even when traveling. This saves customers the burden of traveling to shops and stores to go and window shop. Working mums do not have this time. Customers make payments from anywhere, as delivery is free of charge. Delivery is within seventy-two hours.
This has been positive to the company as it has a strong customer base. Such is a type of company worth investing in their equities. The customer base assures potential investors of the continuity of the business.
The products
Jade’s ToyBox Company offers a variety of products, which target the children. Jade’s concept box has funny, educational, and Eco-friendly books. Green Bambino is one such product. It has a starter library for parents and the baby with wood ABC blocks that can be replenished, rubber duck, letterpress baby update, and a fair trade Yoyo animal. The boxes also have games for teaching important themes and concepts.
The areas that are covered include art, health, music, and sustainable architecture among others. The products are safe to the children and devoid of phthalates, lead, and BPA, which are harmful to children. Other services offered include the green safe children parties. These parties are outdoor services. This diversification of products suits all the people of different religions, economic status, and social backgrounds.
The Advisory Team
Jade’s ToyBox Company has the advisory team led by Angelique Ledoux. Her experience, expert knowledge, and style of management leave no loopholes in the company’s delivery of services. With two master degrees in art and bachelors’ degree in the same field, Angelique understands what the children need. She leads the homework assignment for the other staff members in coming up with the eco-friendly products.
Having edited a kid’s magazine before, her ability is relevant in the designs. Robby Ledoux is another member of the advisory board. He has a lot of knowledge in child entertainment, he worked for a company that specializes in creative children products, and he is a music composer. A company with this type of leadership steers the business in the right direction and is ideal for an investor.
Exit Analysis and Deal history
Jade’s ToyBox is a private company with a broad capital base. With such a wide market that covers major cities in the US, its financial stability is assured. The company plans to increase its export capacity to cover North America, United Kingdom, Asia, and Africa. This will widen its customer base and add to the sustainability of the business.