Background
Verser is an Australian based information technology service delivery company. It was established in 2003, under the name Macquarie Technology services. During its early years of operation in the IT industry, Verser provided IT services to the Macquarie Group exclusively. After a series of transformations in its business processes, Macquarie Technology Services changed into Verser in 2012.
Over the years, the company has depended on reviews from customers to provide innovative solutions to their IT management needs. Verser has since expanded its business processes and harnessed market share in the global IT market by working with several big companies and many SMEs.
Its current core business is providing IT lifestyle management services to companies. This process entails the management of IT assets through their procurement experts. The company also provides job tracking services to companies looking to monitor their IT asset users.
Since its establishment, Verser used an adaptive organisational structure (Alvesson 2012). Organisations that use this structure in their entities are always ready to keep up with the constant changes that take place in their business industries (Smith 2001). One of the goals shared by the members of the Verser Company is the ability to meet the needs of their customers through regular transformation of their services.
The concept of globalisation has seen fast growth in technology, and Verser is one of the companies that have set out to help other companies adopt the use of information technology in a secure and optimal manner.
The key members of the organisation are the IT professionals who configure its clients’ assets. Their main business processes include upgrading IT assets like computers for companies. They ensure that their clients are provided with the most suitable assets.
Key Business Processes of the SME
The Key business process at Verser is IT asset management. This process entails three important elements. The first element of the business process is configuring IT assets (Configure: Prepare your IT assets to hit the ground running 2014). The company ensures that its clients receive the best configurations for their computers and other IT assets to ensure high performance in their entities.
The second element is servicing the IT assets to prolong their life and to enhance their reliability (Deploy: fast, secure installation minimizes disruption to your operations 2014). The third element is remarketing the IT assets owned by companies when the companies need an upgrade in their system.
With this business approach, the company ensures that its clients rely on its services throughout the IT assets’ lifetime, and this translates to a competitive advantage for Verser. The company has a strategic supply chain that allows it to buy new assets and sell the old ones efficiently.
Verser’s tremendous success in the IT service industry can be attributed to the competencies held by its employees. There are professional IT developers in the company who help in configuring IT assets for the clients. The company also has procurement experts who enhance its ability to help clients purchase and sell their assets.
The company possesses IT hardware and software with the capability of meeting the security needs of its clients. These capabilities are echoed by its accreditation by the ISO.
Verser’s main business strategy is to identify the requirements of its new clients and to adapt to these needs. It has perfected the art of transforming its business approaches to surviving in the fast changing IT world. Venturing into the international market has also enhanced the company’s competitiveness by increasing its popularity.
List of References
Alvesson, M 2012, Understanding organisational culture, SAGE, Thousand Oaks, California.
Configure: Prepare your IT assets to hit the ground running 2014, <https://www.verser.com.au/>.
Deploy: fast, secure installation minimizes disruption to your operations 2014, <https://www.verser.com.au/>.
Smith, MK 2001, Peter Senge and the learning organisation <http://infed.org/mobi/>.