Introduction
This paper will discuss the marketing strategy that will be adopted by Virtual Advertising and entertainment. This paper will explain the proposal by the company for the launch of its advertising campaign. Virtual Advertising &Entertainment LLC which is an advertising, entertainment dual marketing and a web based virtual reality company is seeking for a proposal amounting to $800000 for completion of its interactive digital medium.VAE has been an answer to advertising industry misfortunes through its provision of maximum exposure and increased internet, brick and mortal locations. Due to increased popularity of interactive and virtual usage of electronic media, access is becoming a necessity. Virtual Advertising and Entertainment has a mission of providing entertainment content that will drive traffic of the targeted audience to its advertisers. In realization for the need to success, VAE has identified various keys that will guide both its near and long-term objectives. These include creating dual advertising together with marketing mediums and develop new application products, driving internet traffic by establishing CD- Rom medium and Creation of a non novice user environment.
The financial plan for the anticipated fund is divided into three phases. Phase one amounts to $70795, phase two funds will cater for sale executive salaries for the first year. Phase three funding will cater for CD-Rom advertising and marketing initials campaign. The plan outline cost and time spun will also be in this phase.
Summary
Virtual Advertising &Entertainment LLC under the leadership of President Stephen Mathis will be incorporated as an llC corporation. This corporation is developed under marketing option inc.VAE works under the team of a very able staff. This organization has been faced with an opportunity of being the first multimedia virtual entertainment advertising to the consumer. Just like Mathis, belch emphasizes due to a decline in both print and television advertising, there has been a growing need for new media and internet advertising medium. “With increased multiple application of its products, VAE will be able to adapt to various industries with excellent results.” (Gerson and Gerson, 2008). The purpose VAE’s partnership with N’DIGO newspaper and Savoy magazine has to bypass traditional corporate sales cycle as well as unique distribution opportunity with branded partners
Evaluation
Like Stephen, Angelo point that an effective proposal should clearly outline the expected fund, give detailed information on the laid down procedure on how the resources will be utilized. This to a large extent has been the case to VAE proposal and this is likely receive a massive support.VAE undertook Agile’s approach as its methodology and approach, this involved traditional business and design approach. “This involved critical examination of the challenges they are facing and how to solving them.”(Parker, 2008). This approach has been successful taking VAE from a business shell and layout to a very detailed layout, which has captured all the possible billing opportunities available for its clients.
Conclusion
This paper has discussed Virtual Entertainment and Advertising, and its effects on the market. This form of marketing strategy has been given in details. In terms of positioning, VAE is unique in the market because it is the only one with a combination of entertainment, advertisement and marketing company enabling it to offer rich media dynamic of virtual component directly to the consumer. Most importantly, VAE sales strategy consists of promoting the unique entertainment and interactive nature of its products.
References
Gerson, S and Gerson, M. (2008). Workplace Writing. London: Prentice Hall.
Parker, G. (2008).Advertising and promotion: An intergraded marketing communication. London: McGraw hill.