Should W-S have added the new line?
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On the whole, it might have been possible for W-S to eliminate idle capacity by restructuring the process of manufacturing, rather than by adding a new product line, for which there already was competition in the market. Also, it may have been an option to add a different product line, for which there was not such strong competition in the market. However, if that could not have been done, then it is probable that adding the new product line of sports suits and coats for boys was an optimal solution to the problem, and the W-S should have added the new line.
Evaluate the companys approach to structuring the product line
It might be stated that the approach of the company to structuring the product line is rather effective. Using the same brand name for most of its products, and utilizing only two brand names on the whole, permitted the customers to easily recognize the manufacturer and purchase their products, therefore helping with keeping the customer’s loyalty. The general approach of selling the apparel via the salespersons has proven reliable over the long term, and allowed for effectual spending of money on the purposes of marketing and advertisement.
Assuming that the company adds the new line, what should be the overall marketing strategy?
When it comes to the marketing strategy of the company for the new line of products, it is apparent that these products ought to be marketed by tying them to the already existing products and brands of the business. This should permit the customers to recognize the new line of products as manufactured by W-S, therefore tapping into the loyalty of the clients who are already committed to W-S. Simultaneously, it might be a viable decision to make an attempt to sell these products at lower prices, for the clients purchasing apparel for children are stated to be price conscious quite frequently.