Trade area analysis refers to marketing tools used when developing marketing strategy; it refers to definition of the location through which a company operates. This paper defines the trade area of Wal-Mart Amsterdam Outlet.
Wal-Mart’s Amsterdam outlet physical address is 101 Sanford Farm Shopping Centre Amsterdam, NY 12010. The primary market that the outlet targets are residents of the town; these are people living within the city who prefer grocery for their purchases.
secondary market for the company are the people living in other neighbourhood locations; they include school, colleges, government institutions, and other neighbour retail stores. The tertiary market for the outlet are foreigners who visit the city for shopping or other personal activities like business and education.
Looking at the structure of Wal-Marteach outlet is structured to cover a certain geographical location; in the case of Amsterdam branch the boundaries although not physically demarcated fall within Sanford Farm Shopping CentreAmsterdam.
Amsterdam is highly populated with homes, offices, institutions, colleges, schools, and public offices; they are the main customers of the outlet. The size of the outlet is good enough for the kind of population; on its own the outlet breaks even.
When shopping at the store, which is not highly populated with customers it creates a conducive shopping environment. With the controlled number of customers, when someone has an issue or needs assistance, he or she can get the attention of an attendant fast.
According to United States national census of 2010, the population of Amsterdam is approximately 18,620; the population forms the primary market although shared by other grocery shops both large scale and small scale ones. The market is competitive thus the outlet has to ensure it has enacted competitive measures that will assist in dealing with other competitors.
When selling its products, the outlet uses online and physical advertising methods; the marketing approach is superior in the fact it assists it in getting higher outflow of customers. At outlet level the policy of the company is that an outlet should not cater for the marketing alone but marketing is done by the main branch which then divides the expense to the outlets.
When services and quality of products offered at Wal-MartAmsterdam are compared to those offered by competitors, it is true that they are superior and of higher standard. In the event that a customer needs some attention from the attendance staffs, they are always willing and ready to offer such assistance.
When shopping online their site is straight forward and offers insight information about the product. The information given includes the cost, the country of production, any discount, the quantity of measure and any other information that the company thinks fits the customer. With such information customers are able to make right decisions even before going to the store or placing an order.
The location of Wal-Mart-Amsterdam outlet is strategic; the position assists in making its access easy and fast. When customers are using their private vehicles, the outlet has ample and secure parking.
Those customers who are using rail transport to reach the town, they can easily access the outlet. Some of the services that customers get from the outlet are transport of their goods from the store to either their vehicles or the public terminal in the city.
Wal-MartAmsterdam outlets has its primary market as the 18,355 people, composed of 7,983 households and 4,686 families living in the city; the population is sufficient to provide the outlet with enough market to break-even and make profits.