Red Cross Ethical Problem and Solution
A company should pay attention to trust as it is one of the ethical principles in society. It can be said that trust is a fundamental element in building a reliable relationship in business, politics, and everyday communication (Flores and Solomon 4). A situation related to a lack of trust occurred in Red Cross in 2012. The inspectors found some “blood safety violations” (Koleva par.1). This fact questioned the ability to control the effectiveness of security monitoring by the management.
Trust is one of the most important aspects while building a brand image but it is hard to regain (Williams par.1). Red Cross violated human rights and put human lives in danger, this fact makes the solution difficult to establish and implement. However, Red Cross has done a significant amount of projects, which increase its level of trust. Consequently, it could be said, that while doing other aspects helps the organization to get away from the bad publicity. In this case, Red Cross should introduce a campaign and assure society that it improved the safety regulations, and the lack of control would not happen again.
Psychological altruism is one of the positive society-devoted phenomenon (Eckhart 21). It can be mentioned that Red Cross supports its principles. However, as it was stated earlier, the organization has been violating its principles of the Code of Ethics. Consequently, these actions can question Red Cross’ active social intentions. The most effective and suitable way will be to focus the publics’ attention on the other positive aspects and actions taken by Red Cross. Creating a positive and trustworthy environment will help to cultivate positive attitudes and altruism inside the company, and involving employees in different social actions will be useful. It could be said that it will be hard to implement since Red Cross’s visibility, transparency, and altruism are now questionable.
Walmart Ethical Problem and Solution
Walmart also faced some ethical issues; one of them was regarding the hierarchy level inequality and the Code of Ethics implementation inside the company. An employee of Walmart, who emphasized the importance of ethics, was fired since she wrote a complaint about a senior manager (Gogoi par.2). This fact puts Walmart in an unsuitable situation and questions its ability to act in agreement with the Code of Ethics. Moreover, it violates human rights and destroys the corporate image. The situation is difficult to change. The essential factor that the company should focus on is creating a positive social image and giving a reply, which will prove Walmart’s position. However, the press release has to be supported by strong arguments since society might not believe Walmart’s explanations. The key figures who are responsible for this matter are the management team, as they were not able to control the situation.
Another issue is corruption since Walmart was accused of bribery (Harris par.2). This fact significantly violated the company’s image and questioned its trust. The responsible people, in this case, are the executives, who were not able to avoid the adverse publicity. The solution for these issues is to pay attention to the new press releases and react as quickly as possible to avoid misunderstandings.
Conclusion
In conclusion, it can be said that both non-profit and private companies have to pay attention to the Code of Ethics since it is available online, and violating it will destroy the company’s positive image. Moreover, a lack of management control is also one of the main reasons why similar situations take place in modern society. Violating human rights and altruistic principles will decrease the company’s ability to act by ethics.
Works Cited
Eckhart, Arnold. Explaining Altruism: A Simulation-Based Approach and its Limits. Frankfurt: Ontos, 2008. Print.
Flores, Fernando, and Robert Solomon. Building Trust: In Business, Politics, Relationships, and Life. Oxford: Oxford University Press, 2001. Print.
Gogoi, Pallavi. Wal-Mart’s Latest Ethics Controversy. 2007. Web.
Harris, Elizabeth. After Bribery Scandal, High-Level Departures at Walmart. 2014. Web.
Koleva, Gergana. American Red Cross Fined $9.6 Million for Unsafe Blood Collection. 2012. Web.
Williams, David. The Most Valuable Business Commodity: Trust. 2013. Web.