Walt Disney World Company’s Information Essay

1. Mostly the official Disney World in Orlando website was used to compile a description of the company and find more detailed information about it (“Walt Disney World”, n.d.). In particular, to describe the company, materials from the site were used that describe the options available to customers to spend their vacations. The section of the site describing vocation packages was a priority source of information, as the page provides data on all options, descriptions, and costs (“Make a dream come true, ” n. d.). The information received was structured to identify the most important aspects for further analysis.
2. STEPPED analysis and discussion allow defining social, tech, economic, political, environmental, and demographic aspects of the described company.
   1. Social factors include cultural identity, values, ​​and the lifestyle of the society within which the company operates. These include healthy lifestyle and nutritional trends, as well as the possibility of a variety of family vacations.
   2. The technological aspects include the need for a developed infrastructure, as well as modern technological equipment of the company. In particular, in relation to the described company, such factors include the types of transport using which customers quickly get to the location and modern equipment for activities.
   3. Economic factors are the most important and include various economic indicators. In particular, for the described company, aspects such as competition in the industry and the general state of the market are important.
   4. Political factors include various laws and regulations that the government introduces. In relation to the described company, such legal aspects as the protection of intellectual property and stable political conditions in the market are relevant.
   5. Environmental factors reflect how a company’s activities affect the environment. In relation to the described company, such factors as the use of renewable and sustainable energy, as well as the recycling and reuse of water and other resources, are relevant.
   6. Demographic factors include more varied age of customers.
3. The company’s internal response to external factors ensures its stable position in the market.
   1. Social factors influence company performance through customer and employee behavior. In this situation, the greatest influence is on the attitude of customers towards the services provided by the company. Disney World meets the demands of people for outdoor activities within an urban environment as well as a variety of family activities. The answer to this external aspect is presented in the form of creating active recreation programs for people of different ages.
   2. Technological externalities require the company to use advanced technologies. In particular, augmented reality and the widespread use of mobile devices are key for this industry. The company is the largest entertainment provider in the world, so they can afford the advanced technology equipment.
   3. The company operates within the U. S. market, which is currently experiencing increasing demand. The U. S. market is the company’s main source of revenue, and the industry is currently stable enough not to pose a threat. However, the growing Chinese entertainment market could pose an economic threat. The company’s internal response should be to provide new options for customers.
   4. Political external factors do not have a critical impact on the company since the industry is quite stable in the legal field. However, companies should pay special attention to copyright laws to protect their services and materials.
   5. The company’s response to environmental factors could be the development of autonomous power supply systems for parks and the development of a network of renewable energy resources.
   6. In response to demographic aspects, the company focuses not only on children’s recreation but also on adult activities.

References

Make a dream come true. Walt Disney World. Web.

Walt Disney World. (n. d). Walt Disney World. Web.