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The retail bakery will be located in southwest Washington to provide coffee and pastry products. The company aims to attract its own substantial market share despite the high competition in the target market. The company will sell quality products to its customers at competitive prices to increase the demand for the products.
The company will provide a quality, latest, and comfortable environment for the business. The business will be family managed to reduce the costs of hiring employees. There will be a variety of bakery products to cater to the different tastes and preferences of customers. The company’s main mission is to satisfy customer needs and wants and ensure its dependability by customers. The main challenges are the high competition in the target market and the high costs of raw materials, premises, and pieces of equipment. The products are espresso and coffee. The quality will be maintained and improved throughout the business period. The coffee will be of Columbian origin. All the products sold will fresh and available (Palo Alto Software 1).
The retail business is very competitive because of the high consumption of coffee. People in the area take coffee frequently due to the cold weather. The company will also offer all the products in the competitor business to avoid losing customers to competitors and be able to maintain and attract their own customers. The business will target the rich and the middle class because they have a high purchasing power. Licenses will be required for the business to operate legally (Palo Alto Software 1).
- Select location.
- Develop the store.
- Start selling the basic kids wears.
- Establish online selling.
- Start full-service selling.
- Plan for new stores (Business Plan Corner 1).
The business startup capital will be 1million dollars. The company will raise its capital through a loan from the bank. The expenses will be as follows:
|Retail store development||$350000|
|Capital expenditure on rent and other related expenses||$255000|
Start-Up Expenses (Source: Business Plan Corner 1).
The forecasts will be done for the following 3 years.
|Batters, Coaters And Breading, Croissants and Bread||$420000||$1700000||$5200000|
|Scone, coffee and Biscuits mixes||$250000||$1000000||$2900000|
|Cakes, Crème And Pound Cake||$120000||$500000||$1500000|
|Danish and Sweet Dough||$60000||$250000||$2000000|
The business focuses for 3 years (Source: Business Plan Corner 1).
Profit and Loss Projection
|Year 1||Year 2||Year3|
|Retail store development||$350000||–||–|
|In store staff||$300000||$800000||$950000|
|Total operating expenses||$1000000||$1510000||$1710000|
|Profit before taxes||$210000||$339000||$14290000|
The projection shows increasing total operating expenses and net profit in the years.
Profit and loss projections (Source: Business Plan Corner 1).
Projected Balance Sheet
|Cash in bank||$10000||$1189000|
|Total current assets||$11500||$1204500|
|Total fixed assets||$500000||$800000|
|Liabilities and equity|
|Long term debt|
|Bank loans payable||$0||$1000000|
|Total owners equity||$790000|
|Total liabilities and equity||$500000||$1830000|
Projected Balance Sheet (Source: Business Plan Corner 1).
|Cost description||Fixed costs ($)||Variable costs($)|
|Retail store development||350000|
|Total fixed costs||1021000|
|Total variable costs||13%|
|Breakeven level= $1153730|
Break-Even Analysis (Source: Business Plan Corner 1).
Palo Alto Software. Bakery Business Plan. Palo Alto Software. 2011. Web.
Business Plan Corner. Sample Business Plan. Business plan corner.com. 2011. Web.