Wood and clay are common materials that artists use to make their creations. When it comes to ready objects, they can be of much higher value than the inherent worth of these raw materials, and various ways can contribute to this scenario. On the one hand, art objects become more valuable when they reflect some significant events or phenomena for people. For example, a wooden sculpture of George Floyd will be more valuable because this art object would refer to the tragic event for the whole nation. Thus, the first way to add value to an art object is to devote it to the situation that has significance for ay people.
On the other hand, art objects obtain higher value if celebrities order or advertise them. For example, a clay figure or sculpture will be more valuable if Keanu Reeves announces that he thinks that this object is useful. People actively start appreciating the object if a celebrity has owned it. It is so because people tend to be influenced by celebrities’ authority. It means that an artist can cooperate with a famous person to create a valuable object. The information above suggests that people highly value art objects when they imply social significance and relate to celebrities.