Reasons for selection of the topic
This study reveals the role played by women in promoting their small businesses through service delivery, which makes it an ideal choice. In this case, one can understand the current skills incorporated by women, and the available marketing structures.
Through this analysis, recommendations can be made to address challenges facing them, which improve their competitiveness against their rivals. In addition, urban women in UAE experience discrimination from their male counterparts during the course of their activities. This implies that the study will highlight multiple societal issues, which prevent women from engaging in productive businesses in relation to strategies and market orientation.
Need for the project
The study is needed to enhance the nature of strategies and market orientation adopted by urban women in UAE. This implies that the study will assess the multiple strategies and market orientation that women utilize in their ventures. In this case, challenges will surface leading, which gives an insight of their businesses performances. In addition, the analysis will guide in establishing opportunities that enhance the efforts of women in businesses. Through this investigation, the study will highlight issues that affect urban women’s businesses, which have not been done by other researchers. Consequently, the study will draw attention to measures that should be utilized to balance the forces of the market to guarantee success in small businesses.
Importance of the project
The project is extremely essential to establish the strengths and weaknesses portrayed by urban women while conducting their businesses. In this regard, the strategies and marketing skills used by women will depict the level of performances in their business. Through this study, one can also establish the challenges and opportunities that stimulate or downgrade women’s’ businesses. For that reason, appropriate measures can be recommended to guide urban women realize their full potentials. In addition, opportunities and resources will be allocated to more women to counter the existence of discrimination. As a result, this will create a free and fair market for all the stakeholders.
Choice of the population
The population to be assessed in the study is critical for the success of the study. For this reason, simple random sampling will be adopted to assess a population of one hundred women in the capital city of UAE, Dubai. The sample will guide in drawing conclusions about the whole population. In addition, the chosen population would be ideal in consideration to the available time and resources. Notably, the fact that sampling will be used implies that it will reduce the expected errors unlike when the whole population is assessed. This implies that sampling is the appropriate method to capture the true picture of the population with minimal resources.
Factors affecting choice of entry modes in the international market
The study aims to establish the challenges that face the urban women from exploiting their opportunities to the international level. Currently, most women adopt strategies and market orientation that limit their growth in the market. In this case, the common strategy for market entry is the strategic alliance other than the focused strategy. Since strategic alliances address critical issues like minimization of financial and commercial risks, it hinders the growth of most businesses. Through the study, an eclectic framework will be formulated that will guide urban women in UAE to venture into the international market. As a result, their performance will be influential and imperative to the whole society.