The central business proposition for Woodmere and Home Help is the implementation of innovative forms of management that consider existing customers’ needs and improve supply management. The importance of this aspect is explained by the fact that the effective utilization of these approaches will help to improve outcomes significantly and prevent further decline in brands’ popularity. Home Help, a large home decorating retailer, is currently aware of the new forms of chain management as the potent tool to achieve better performance. At the same time, Woodmere has a particular reputation among its target audience and wants to engage in beneficial collaboration with potentially strong partners. For this reason, another business proposition is the establishment of strategic cooperation between these two brands with the primary goal to hold leading positions in this market segment.
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Time-based logistics presupposes increased flexibility of a company that is achieved via the reduction of time needed to respond to alterations in customers’ demand, develop, manufacture, and deliver products to destination points1. Adherence to this method means that there is a need for collaboration with partners to ensure optimization of all important stages and better functioning in terms of existing market conditions2. Considering the fact that both Woodmere and Home Help try to improve their positions at the market and attract new customers, this strategy will help them to evolve.
The major benefit associated with the proposal is the engagement in strategic collaboration with Home Help that can be considered a potent client with stable growth rates. This partnership will provide new opportunities for future development and business improvement. Additionally, supply chain management will be improved via the reduction of costs and utilization of time-based strategies. At the same time, the financial aspect of this solution should be considered as Woodmere has to invest in the project for it to evolve. It can be taken as both long and short-term barriers. For Home Help, the reduction of inventory and other operational costs will also mean improvement of their functioning and achievement of higher levels of performance.
The central suggestion for the improvement of the existing proposal is the reconsideration of various kinds of investment to guarantee the gradual increase in the customers’ loyalty to the brand and ensure that they will remain satisfied with the new model. In terms of this solution, technological optimization can be performed to use innovative approaches such as user-friendly websites or some applications providing a wide range of opportunities to choose. It will help to improve long-run viability and achieve the desired increase in income. Moreover, new opportunities for future development will emerge because of the focus on this project.
If to analyze the case from Home Help’s perspective, the given proposal should be accepted. First, the strategic cooperation of this sort will provide new options to dominate in the given market segment. Additionally, the utilization of time-based logistics will contribute to the improvement of supply chain management and reduction of costs needed to support it3. It is one of the desired outcomes of any partnership because of the multiple opportunities for a new achievement. Finally, the appearance of beneficial opportunities and long-term perspectives because of the cooperation can be expected. In such a way, it can be recommended for Home Help to engage in strategic relations with Woodmere to improve current positions and hold a leading role in the given market segment.
Coyle, J. et al., Supply Chain Management: A Logistics Perspective, 10th edn., Boston, MA, Cengage Learning, 2016.
- J. Coyle et al., Supply Chain Management: A Logistics Perspective, 10th edn., Boston, MA, Cengage Learning, 2016, p. 56.
- Ibid., p. 56.
- Ibid., p. 57.