Introduction
Putting into consideration Xbox is a six generation game, this analysis is meant to explain the opportunities that the company has economically and socially. It defines and identifies the opportunities that would increase the volume of sales and income. It also analyzes each and every opportunity to detail and explains how to create more market and income for the company as a whole. In essence, analyzing opportunities is geared towards predicting factors that are hidden and obvious which may influence the company’s sales.
Opportunity analysis
Xbox, also called project natal, is a new product that has new technology. In this era of motion sensor games and 3D screens, Kinect has the opportunity to create and design software with learning and educational functions. This could change the negative attitude that the game might have gathered in the family market (Alearningsystems.net, p.1). The software should support the development of the learning process where interaction and engagement of information may be integrated into the learning curriculum. Other than learning and educational functions, Kinect should also entertain the idea of expanding the research and innovation of additional functions such as medicine and security insurance.
While, this is just a social force, Kinect should also consider economic opportunities presented to it. This includes developing business alliances. Kinect could develop beyond the game, and make teaching tools in schools and home learning equipment. Penetration of new markets could lead to new partnerships in untouched markets such as Hollywood studios. This is a great opportunity for Kinect to forming strong business alliances and to establish its base (Royaltyuniverse.com, p.1).
There are emerging markets in countries that Xbox has not explored. New markets could be a big opportunity for the company if it were to explore them first before any of its competitors. Another opportunity would be if the company expanded its existing markets abroad. In this way, it would spread its market further. While at it, Kinect could develop other ways advertising and marketing its product. This could happen if the company becomes the platform for the Internet. It is a great opportunity, as Kinect will not earn income just from software purchase, but also other functions making the players have a more direct experience to these functions. It can also get direct feedback making it a new way of advertising.
Kinect uses Blu-Ray HD technology, but instead it could use HD technology which enhances the images on a television that is HD enabled (Ign.com, p.1). This can gradually increase the volume of their sales. Equally important, Kinect could provide an opportunity for itself by connecting to culture, recreation, sports, and the local custom. It could develop local activities by expanding their scope depending on the area in order to create new experiences to its players.
The company could be a base for forming new software platform. This could be done in the sense that any product would be uploaded to the Xbox- live. This could be an opportunity since the company would earn a premium for cooperation with sites such as Skype since it has the advantage of having a unique video phone. It could also earn more income by connecting and cooperating with movie marketing such as Disneyland.
Another opportunity for Kinect would be if it would become a platform for broadcasting of brands hence expanding the marketing of its own brand. The only requirement necessary for this to happen would be that the consumers of this kind of brand would have to have access to computers. Still it could use acquisition of assets and software from other games. This would be an opportunity in that; with these acquired assets it could build its own brand with the assurance of not having competition in the market. There would be more possibility of Xbox being in more demand because it would be difficult for players to find another game with the same software.
Xbox, while created using Kinect technology, could earn more if there were more innovations on the game. The company could create and invent more activities for the game itself so that the player would experience a lot more while playing. In doing that, it would create an opportunity for Kinect to even enlarge its customer base.
Conclusion
In conclusion, Kinect-Xbox being a high technology game would need to explore these opportunities as the gaming business is growing fast and so is competition. To come out on top, Kinect should recognize the opportunities available to it such as markets that remain unexplored before any other competition company does. Technology changes with time, therefore it has to constantly keep up the innovation of Xbox in order to sustain their current customers and still attract new ones.
Work cited
Alearningsystems.net (2011). Web.
Ign.com (2011).
Royaltyuniverse.com (2011). Web.