Yasser-AlSanad is a Saudi C-level executive in Corporate Communications – an expert in PR, Digital Marketing, and Branding, including personal branding management for high officials and executives. Moreover, he has extensive experience in Project Management Office, Fund Raising, Budget Management, and Executive Office Management. Yasser took senior positions in banking, real estate, journalism, and corporate sectors and had 18 years of remarkable experience in Communications. He handled numerous portfolios in the corporate, NGO, and media environment, which were delivered above and beyond expectations.
Currently, Yasser-AlSanad is serving the government as Director of Corporate Communications at the Ministry of Housing. These days, he is developing communication strategies and oversees a long-term business plan for Strategic Accounts. He supervises the communication campaigns, manages the budget, and advances project portfolios for the entire Housing Ecosystem, partnering with Real Estate Development Fund, Real Estate General Authority, and National Housing Company.
Previously, Yasser worked at the National Water Company (NWC), one of the largest national companies in the Kingdom of Saudi Arabia, for a memorable ten years. He assumed the position of Executive Director – directly supporting the CEO. During his job at the NWC, he exceeded the revenue target of 1.2 billion SAR through the effective management of the Customer Services sector, comprised of over 900 employees.
He was also a journalist who honed his communications skills at Al-Eqtisadiah Newspaper while assuming a senior editor’s position. Then, Yasser-AlSanad also worked as a Public Relations and Media Manager for Saudi Public Transport Company, where he acquired his expertise in handling corporate media. During his time as a Public Relations and FundRaising Supervisor for an NGO, Disabled Children’s Association, he became a capable Public Relations specialist.
Yasser began his career at Customer Service of National Commercial Bank (NCB). The experience at the bank taught him to establish relationships and trust among customers and stakeholders and helped him advance to higher positions in his career.
Additionally, he is proficient in public speaking and influencing public opinions and behaviors. He has a talent for conducting research to determine customers’ concerns and expectations and explaining these findings to the management.
Yasser-AlSanad’s years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices made him a proactive corporate communication expert who knows how to translate strategy into deliverables. Yasser has an MBA and Harvard Executive Leadership Development Program certificates.