The term “simple” is an adequate description of the website of 1789, it has a simple purple background, the graphics aren’t too flashy, it presents just enough information without overwhelming the average website visitor and has interesting functions in the form of an online reservation tool, descriptions on what products are available and a brief overview of the restaurant itself to entice people to come and try the food. Unfortunately, when looking at the section for foods and wine a slight problem appears wherein the food and wine list is placed in a downloadable PDF file instead of merely being written on the site itself.
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While it may be true that downloadable PDF files are a convenient way of sharing information the fact remains that most internet goes, myself included, would prefer the convenience of merely reading information on a site without having to do any other action. In fact, it really wouldn’t take much effort to type the information and it would make customers that much more likely to go to restaurant. On the other hand this section of the site does have a rather interesting feature, placed prominently on the right hand portion of the site is a button where customers can make a reservation to the restaurant, this is actually a rather brilliant idea since it encourages people to take action immediately rather than give them the option of changing their minds afterwards.
Use of Social Networking
It must also be noted that the restaurants use of a facebook and twitter social media sharing button is a very good idea. Not only does this help customers to tell their friends and family about the website but it acts as a free method of advertising for 1789. With more and more people integrating themselves into online forms of social media having this sort of tool on a website is almost a prerequisite in order to make its name known without having to utilize costly and expensive online and marketing campaigns.
Display and Functions
Another interesting aspect of this portion of the site is the graphic at the top half of the page which features are delicious looking dish of what appears to be meat, from my perspective this really would encourage people to eat at the restaurant since it looks quite yummy and delicious. Overall what I would recommend is that the restaurant change the way in which consumers view information on the site by placing all the names of food, what they consist of and how much they would cost on the food and wine page in a written rather than downloadable format.
Furthermore, it is recommended that the company increase the number of food items on display in the food and wines section, the reason for this is quite obvious, if people are to enticed into eating in a particular location it is usually a good idea to show pictures of more than just a few food items so as to create a visual “buffet” for them to make them hunger and year for the food even more. It must also be noted that if 1789 remains insistent in having a PDF format for the menu there are possible ways to make less “complicated” Websites such as Scribd do offer free online services where a PDF reader can be embedded onto a website for free using their tools and as such this would enable customers to either download or read the PDF file directly on the site itself.