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Television Advertising and Television Shows Exploratory Essay


Advertising on a television can be great and at the same time it can be horrible. This is because people pay too much attention to the message as opposed to the presentation. A powerful TV advertisement needs to hit hard in order to keep attention. This should create a powerful impression.

These should be followed by a story which is explained well. This will enable people to link the story with the advertisement. The story should be created and told with suspense. The advert should show a problem and followed by the solution which will have the problem solved. The advert should end in a bang. This will enable the whole image to stay in mind and there should be a twist that will captivate people to watch it till the end.

Television shows are classified into seven categories based on the ratings. These classifications depend on parental guide assessment, cable and free to air TV shows based on the content. They are also classified based on the format like episode, reality, talk show, and paid programming in addition to the above.

Classification of TV shows

Classification of shows involves the process of sorting items into categories. The following are the renowned TV shows: comedy, drama, action or adventure and reality shows. Television shows can be factual or topical. Factual shows are like documentaries, news bulletins, reality shows or they may be fictional for example comedies and dramas. Topical television may encompass news casts and movies.

There are also historical shows which are instructional or educational in form. There also exists entertainment shows like game shows and comedy. Since I will dwell on drama on this essay, I will briefly explain what a drama show is: a drama features some actors who play action on a familiar setting.

It explains the lives and the adventures of the actors. In the show, there is always a change in the life of the characters based on the episodes. A common drama is the soap opera. A drama can be a legal drama, medical drama, political drama, or a soap drama.

The depiction of the family in advertisements has been altered by the changes in the dinner table and changing lifestyles. Traditionally, commercials used to target a mother performing household tasks while children were not to be seen and heard. Advertisement forms an important part of today’s media messages.

The family has become a major target market and a constructive market unit. The portrayal of families and family types, their roles and relationships affect the perceptions, the expectations and the sense of happiness of the viewers. These therefore imply that it is fundamental to check on the kind of images that are used in TV commercials.

Many changes have been made with regards to the structure and composition of the family, for instance, the increased marriage age and decreased number of children and also numerous cases of divorce.

The term frame is used in explaining television images and frames happen in such way that it applies schema principle in cognitive psychology in identifying certain aspects of perceived reality and in making them salient. The media portrays a family based on the following aspects: norms, ranks, values and sanctions where through advertisement members of the family assimilate and internalize them.

Media ads depict an image of a complete and an ideal modern family with middle class status and a clear description of conventional gender roles in the family where the mother performs household tasks and cares for the children while the father works and spends time at home on holidays relaxing.

Modern ads also link happiness to consumption and materialism in a family. Children are depicted as consumers in a family of commodity consumers. In ads a happy family is a contented family and they are only united based on a certain commodity consumed. In a united family, an ideal ad is one that depicts the mother as caring, with deep bond and involved in major family tasks.

Portrayal of Family in a Drama

With drama, parents never stop being children despite their increasing age. Drama shapes the perceptions and the expectations of children. As portrayed in the drama the fighter which is about a family that makes their mark in the world of boxing but it concerns more on family issues.

The drama brings out the fascinating picture of hurt and hope, pain and love and sorrow and joy which is applicable in a parent-child relationship. The director brings to the attention of the parents how they can complicate their lives even when it is within their reach. It depicts a picture of a mother made of steel who has perfected the art of manipulation in order to survive.

The drama offers a family an opportunity for conversation. A clear picture of the family is brought to fore in the drama Bette and Boo. They describe violence to depict the failure of family life. The drama describes a young family and their marriage breakdown as explained by one of their sons. The drama captures such themes as hypocrisy of Catholic Church, parental neglect and alcoholism in family.

Portrayal of Relationships

Drama depicts relationships as men driven and others are also defined along class and gender dimensions. In the drama Miss Juliet, in marital relationships, patriarchy is what subordinates the position of the women. Consequently, women in a relationship are depicted as sexual material as illustrated and are only used by men to fulfill sexual desires.

In the drama Miss Julie, for example, Miss Julie’s morality is degraded when she has an affair with Jean and fall a victim to this relationship. Men are depicted as source of constant humiliation and they represent authority. Relationships in a drama are depicted as purely motivated by money and sex. The fact that Jean also exploits Christine sexually confirms the portrayal of relationships in drama shows.

The drama takes place in the kitchen of an estate in Sweden and it is centered on an aristocratic woman who fell victim to hereditary and environmental matters. The chief protagonist is Miss Julie while the antagonist is Jean. The drama can not guarantee the emergence of the perceptive audience. The drama is set in a fictional environment.


Television is considered as a conventional medium of comedies, dramas, news and other fantasy shows. This come with formats and themes that make it possible to distinguish and categorize them based on the audience. Television shows are regulated by strict guidelines according to the programming, rating and when and how they should be allowed on air. Directors ought to consider the viewers if they have to come up with an effective show.

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IvyPanda. (2019, October 17). Television Advertising and Television Shows. Retrieved from https://ivypanda.com/essays/advertising/

Work Cited

"Television Advertising and Television Shows." IvyPanda, 17 Oct. 2019, ivypanda.com/essays/advertising/.

1. IvyPanda. "Television Advertising and Television Shows." October 17, 2019. https://ivypanda.com/essays/advertising/.


IvyPanda. "Television Advertising and Television Shows." October 17, 2019. https://ivypanda.com/essays/advertising/.


IvyPanda. 2019. "Television Advertising and Television Shows." October 17, 2019. https://ivypanda.com/essays/advertising/.


IvyPanda. (2019) 'Television Advertising and Television Shows'. 17 October.

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