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Airline in Australia Analysis Essay (Critical Writing)

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Updated: Jan 14th, 2022

Objective of Airline in Australia

The objective of the airlines would be providing better services and products to new destinations. There are untapped markets in the business field that are a lucrative form of investment. If the investors keenly assert their objectives and service provision, there is possibility of having a niche market that will accrue success.

Again, there is the aspect of providing a range of new services to the field. There are some services that are lacking in the market due to lack of suppliers. Starting a new range of services will be greatly appreciated. Similarly, the business is to bridge the existing gap in the market. The airline will make it easier for people to connect to some terminals that have not been existent. For instance, there are many places within the country that do not have a linkage that uses airlines.

Location and Destination

The head quarter of the airline will be at Canberra which is the capital city of Australia. This is the best location for the airline industry as it is a busy city that has a large population density. This will provide the avenues of having a deeper niche market that will accrue large business transactions. To add on, the city is a busy one that has many people travelling in and out. This is the targeted market for the airline industry (Juttner, 2005, pp. 4-9).

Moreover, it will be easier for the legal processions to be done in Canberra than in any other location. The airline will operate in a number of destinations within the country. These are the initial stages before the upgrading into other destinations that are international. For instance, the airline will operate in Sydney, Alice Springs, Port Hedland, Darwin, Perth and Townsville. These are the basic destinations that will form a possible business niche for the airline.

Type of Business Ownership

The business will be a shareholding airline that has a number of investors that are interested in making lucrative profits. The business will rely on the contributions by the investors for capital formation. The investors will have the free will of deciding the amount of cash they can inject into the project.

Similarly, the interested parties will have a pool of ideas that could be used in the business for effective running. The sharing of ideas will help the business in attaining its success in a number of ways. Since the stakeholders have vested interests in the capital formation and the business, they will only give successive ideas. Retrogressive ideas will not be accepted as the number of people involved will notice it (Juttner, 2005, pp. 7-15).

Day Operations in the Instrument Landing System

The airline will effectively adhere to the instrument landing system in all its landing in relation to aircrafts. There are a number of factors that the aircraft management will use in effecting the landing and off take of the aircrafts. By using combinations of radio signals, the aircraft management will decide on the landing procedures from the information received. For instance, there will be keen observation on the intensity of lighting and visibility (Happy, 2010, pp. 45-50). These are factors that are considered since they could affect the airline due to change in fog, rain or snow.

For better management of the airline there are some points that will be regarded. Reliability and maintenance of employees in regard to training will be vital. This will include the schedules of customers and customer database. Secondly, there is the aspect of test on equipment. The equipment will be given tests to determine their accuracy. Thirdly, the inclusion of the supply support supply plan will be effective in making the availability of the products and services efficient. Fourthly, personnel training will be an effective way to give better results in the airline. The training is an excellent factor in providing better services to customers. Apparently, there is the use of technical data in management. Technical data will affect a number of decisions in the airline industry.

Similarly, there is the Facility plan that will increase the utility of the resources. Secondly, transportation and handling of equipment will affect the performance of the airline. Therefore the management will have to design effective ways of handling these factors. Thirdly, inclusion of computers and information technology will be a success for the industry. Fourthly, there will be a system retirement and disposal plan. This will include development of better systems in the airline to relieve the old systems.

There are a number of perspectives that will be used to conclude the landing of airplanes (Happy, 2010, pp. 23-25). For instance, there will be close monitoring and identification of the best strategies that could be used in the landing and off take of the air planes in the airlines. Similarly, there will be marker beacons that include outer marking, middle marking and inner marking. Again, there will be a satisfactory approach in lighting and localizing back course.

Instrument Landing Plan and Logistic Support Analysis

The aircraft management will use a number of strategies in arranging for the daily flights that the airline will affect. This will solely depend on the activities, the number of airplanes and the expected niche market. For instance, there will be constant flights on Monday and Friday.

Additionally, the management will focus on cities and towns that have a larger market share for frequent flights. This will be a business priority that could accrue larger profit shares in the industry. Thirdly, the airline industry will incept en-route flights. These are flights that are destined for a particular city but through another terminus. This will be a positive business as it will increase the seat capacity and occupancy.

List of References

  1. Happy, R., 2010. Project 2010 Project Management: Real World Skills for Certification and Beyond. New York: John Wiley and Sons. Print.
  2. Juttner, U., 2005. Supply chain risk management: understanding the business requirements from a practitioner perspective. Cranfield: Cranfield School of management.
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