Core business
Airship Tours Ltd will be a picnic and tours company located in San Francisco. The company will be offering picnic and tour services to customers in America. There will be various services aimed at ensuring that customers get the best from company. For instance, the company will have airships tours around hilly places and over rain forests. This will enable their customers to enjoy sky rides and at the same time have chances to view various geographical terrains in America.
Mission
The mission of Airship Tours Ltd will be to provide world class services to customers by enabling them fly over America’s most beautiful cities. In addition, the company will be committed to ensuring that customers are treated with a high level of hospitality. Safety of customers will be given priority, and this will be achieved by ensuring that all airships are in excellent condition. Furthermore, the company will employ qualified pilots to operate their airships to guarantee customers of their safety.
Target market
This business will target tourists and young people who work in the busy San Francisco city. There will be services designed to meet different needs of customers in order to attract people from all social classes. For instance, the company may organize distinctive sky tours for the business class targeting young managers. After a thorough market research, it will be possible to come up with products that are ideal for various groups of customers. This will be aimed at ensuring that customer demands will always be met.
Evaluation of the external market
In the external market, the Airship Tours Ltd Company is required to adhere to rules and regulations set by the government. For example, there are business licenses that have to be acquired for the business to be allowed to operate legally in the city. In addition, the company will ensure that it identifies all its competitors and services they offer. This will enable the company to venture into the market with the right strategies that will help it face the competition. The company should also consider getting suppliers who have expertise in the field of supplying airship equipment. This is important as the company may require the same suppliers to maintain their airships.
Marketing strategies
Airship Tours Ltd will be situated in a strategic location to enhance accessibility. This is extremely valuable because customers will be able to access the company from the city without having to take cabs. Accessibility is particularly crucial for the company as suppliers can be called to maintain airships anytime since they have offices within the city.
The company will offer all products at prices affordable to customers to encourage them to consider touring with the company again. The company’s tour services should be charged reasonably to ensure that customers can afford them easily. Tickets for airship tours should be made available at reasonable prices to encourage more people to consider taking sky tours with the company.
The company will be out to compete on quality of their services, and this is the reason why all workers will be experts in their fields of operations. For instance, pilots and hospitality teams should carry their duties in a professional manner to ensure that customers appreciate the value of their money. In fact, pilots should give priority to the safety of customers as this will add up to the reputation of the company.
Finally, the company should be ready to advertise its services to create awareness in the target market. Customers need to be made aware of upcoming companies and their products. Marketing communication should be done in a way such that potential customers will be convinced of quality and safety in the company.