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Akamai Technologies Company’s Services Case Study


Akamai Technologies Inc. is an online content delivery network that aims at providing efficient internet solutions. Its knowledge base of internet network activity can guarantee advertisers quick access to online content, validated end-user information, and location-specific pricing of commodities or services. This service is significant for them as they can personalize their ads based on location, market trends, and consumer behavior.

It also allows them to understand the positions of users and tailor ads for them. Advertisers often use video and pictures to publicize products and services online. Material posted online in this form requires considerable bandwidth and time to download and access the content. However, Akamai service is designed in a way that allows an advertiser to upload data quickly, even in high traffic websites. In other words, it reduces the time taken to load a page.

Another advantage that an advertiser can reap from this service is the retention of customers. Most consumers are impatient and need real-time information that answers their questions about products or services. With Akamai services, advertisers can now retain their customers since information is instantaneous owing to reduced traffic. This underpinning enables them to sustain the competitiveness of companies in dynamic markets. Advertisers also benefit from the abridged preparation of online media using enhanced transcoding and dynamic packaging tools provided by Akamai services. Moreover, the online content delivery network has a comprehensive suite of analytic tools that offer an opportunity for real-time monitoring of ads. Particularly, this feature improves viewer experience; hence, it increases audience engagement, which is advantageous for advertisers.

An unlimited number of product types benefit from Akamai services as more firms are shifting their business models and marketing strategies to the Web. Indeed, the growth of Akamai Technologies Inc. has created a powerful platform for internet retailers and content providers. Products that benefit from Akamai services range from electronics such as smartphones and televisions to expensive cars and residential houses.

It is a great move for marketers. These wide-ranging products benefit from reduced data traffic since information only retrievable from the nearest servers. Advertisers use text, video, or images to pass information about products online. As such, they benefit significantly from increased Web performance owing to reduced traffic from Akamai services. The server supports download, adaptive, dynamic, and object content delivery.

Download delivery entails large file-based content such as games, videos, music, and bulky Pdfs. Adaptive media includes on-demand (real-time), MPEG, HLS, and HDS streaming video formats. Images are uploaded or downloaded using object delivery service for.jpg and.gif formats. Companies and organizations are offered to upload and store media content that they intend to deliver to their consumers.

Recent research shows that a lot of data traffic is generated through Saumsung.com. However, failure to use Akamai services has led to the loss of market share to other phone and TV manufacturers such as Apple and Philips, respectively, since their websites load content faster than those of Samsung. To thrive in a competitively inclined market, there is a need for companies to ensure faster content delivery using improved Web performance offered by Akamai Technologies Inc. Last but not least, retail and sales products also stand a chance to benefit from Akamai services.

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IvyPanda. (2020, August 1). Akamai Technologies Company's Services. Retrieved from https://ivypanda.com/essays/akamai-technologies-companys-services/

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"Akamai Technologies Company's Services." IvyPanda, 1 Aug. 2020, ivypanda.com/essays/akamai-technologies-companys-services/.

1. IvyPanda. "Akamai Technologies Company's Services." August 1, 2020. https://ivypanda.com/essays/akamai-technologies-companys-services/.


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IvyPanda. "Akamai Technologies Company's Services." August 1, 2020. https://ivypanda.com/essays/akamai-technologies-companys-services/.

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IvyPanda. 2020. "Akamai Technologies Company's Services." August 1, 2020. https://ivypanda.com/essays/akamai-technologies-companys-services/.

References

IvyPanda. (2020) 'Akamai Technologies Company's Services'. 1 August.

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