The company that could use the data to increase productivity and operation inside the internal work is Amazon. Sometimes the workers might not manage to form and complete the orders in time for several reasons. For instance, the warehouses may lack the number of employees required to perform their duties, the technology is not efficient enough, or the management fails to predict the possible workload. The data can be used to identify the weaknesses in the working structure and eliminate them. For instance, Amazon could use data to analyze the average amount of items ordered for each season, including holiday periods, and calculate the number of workers needed to handle all the orders. In addition, using data, the management can define how much more the customer will buy on holidays and hire more people on work agreements.
Apple is a corporation that has the potential to increase its sales and improve its marketing functions with the help of data. When launching a new product, marketers should analyze the device’s features that clients favored and approved from the previous launch and identify their needs and hopes for future innovations. Therefore, the marketing team will be able to implement into the promotion strategy those factors that will benefit the company and attract the attention of potential customers. Thus, in presenting the new product and commercial ads, Apple can emphasize the desirable features and characteristics of the devices and portray how they can solve the clients’ problems. Eventually, based on the data regarding customers’ favorite attributes and specific expectations from the product, Apple can create an effective marketing strategy to highlight the crucial points and attract an audience.