My project is to create a B2B/B2C e-commerce platform where marketers of design outfits will market their services and ensure transparency of payments and conversations with their clients. It will also address complaints and review suggestions on marketing and the items. There are various items in the fashion and design world that include dinner dresses, jumpsuits, sweaters, and sportswear, among many other varieties. This project uses algorithms in three different ways: price, material, and type of fashion design. Algorithms help identify customer preferences, payment methods, and client feedback in terms of review. The application of these algorithms will be helpful to the client when choosing to purchase items, while the sellers will be able to access the complaints to make adjustable changes; the audience of this project will be both the sellers and buyers. This project is worth it because clients’ dissatisfaction can either bring down a company or a business, making the e-commerce website safe for traders and consumers.
The e-commerce will be a web-based platform that can be accessed from any browser on both computers and mobile devices. The website will have an interactive and user-friendly interface that will enable sellers and buyers to operate efficiently. The platform allows users to create their user profiles and attach identification documents for verification. The purpose of verifying identity is to get rid of ghost users whose motive is to defraud genuine users. Apart from proofing identity, identification documents will provide the physical location, which will be helpful when pursuing sensitive matters, if any, that demand users’ presence in person. The website will enable designers to showcase their products by uploading images and descriptions of services, charges, delivery, and promotions. An AI system will be incorporated into the website to verify the standards and the decency of the images uploaded. This will enhance the sanity while using the e-commerce website.
The e-commerce website will provide texting and calling features to facilitate easy interaction between designers and clients. The conversations will be recorded for consideration later if there arises a conflict. The project will partner with the most preferred payment agents to facilitate payment services, enabling easy and swift payment. Moreover, the project will seek partnerships with reputable common delivery agencies and attach them for customer consideration.
The e-commerce will provide a secured payment method that ensures a transaction is completed as agreed between the client and the designer. The website will partner with escrow to secure payments once the client has received, verified, and is content with the item. This method will eliminate the rampant cases of people losing their hard-earned money (Alabi, 2017). The clients will also be able to negotiate and make requests for their desired designs with ease over the messaging feature on the website (Kanojiya et al., 2021). This feature will facilitate a close designer-client relationship which is healthy for building rapport, loyalty, and growing business.
The project’s main focus before and after launching will ensure there optimize on visibility; this will attract clients and designers to the e-commerce site. Using influencers, running website ads, and boosting posts on social media will help popularize products and generate traffic to the website to check on the product or services being offered. The e-commerce website will use cookies to develop personalized information about users and share tailor-made services and ads. The data collected by the cookies includes browser history on fashion design, prices, and material used. These services will create a crucial role in linking fashion designers to their clients, which is the primary goal of this project. The other issue that the project is focused on is promoting business ethics between the designers and clients by providing a common conversation platform on why they negotiate and agree. The project will also restore the deteriorating trust between fashion designers and their clients when making payments or delivering, ensuring the smooth completion of transactions and delivery.
The main purpose of the set of algorithms used in this project is to reach and create a broad client base while minimizing the cost of achieving this. The algorithm will help deliver personalized ads to prospective customers based on their preferences, common method of payment, and client feedback. The algorithm would reduce the extra cost that could have otherwise been incurred if this was to be done arbitrarily. Personalized ads have higher customer conversion rates, unlike random ads and thus increase the general turnover.
The e-commerce project will target artists’ fashion tastes and requirements for their performance on stage. It will be critical to dress their backup team and dancers since a specific design can be placed together and delivered on time. Event organizers are another target group who needs designer services for branding. E-commerce will save the hassle of looking for the best designers since the website will provide ratings of each individual based on previously completed orders.
We are a digital marketing company, and we are looking forward to establishing a fashion design e-commerce website that will help link designers to their clients. We have an elaborate marketing plan to reach our potential users, making it a potentially lucrative venture that will return investments within two years. The website will enable users to create and update accounts, post their services, negotiate, and utilize a secure payment system. We shall also use cookies, promote ads, and influence to generate traffic. We are looking for partners to finance our project and achieve this big dream.
References
Alabi, K. (2018). Decentralization as a tool for securing Ecommerce and business processes. SSRN.
Kanojiya, M., Chothani, S., Gosalia, N., & Surve, M. (2021). Ecommerce chatbot (online shopping app). SSRN.