Each interest group has its own burning topic for which they are fighting. At the same time, they are trying to lobby the US authorities to solve the problem and bring it up for discussion. The main goal of such groups is to promote their ideas and policies by exerting various kinds of influence on the country’s officials. One of the urgent problems in the United States remains the decision on the rights of homosexuals and other representatives of the LGBT. Some states have a negative attitude to the possibility of concluding same-sex marriage unions at the legislative level. However, many global companies continue to support the freedom of choice sought by LGBT people. One such company is Apple, which has been lobbying officials for LGBT support for several years.
The company uses a specific set of strategies and successfully promotes the idea of recognizing same-sex civil unions. Although the Apple organization has historically tried to avoid political debate, in recent years, they have used lobbying influence on officials. Their main strategy is to write open letters to the state or specific officials (Inclusion and Diversity). Over the past two months, they have written a round-robin letter, with the participation of other major brands, denying their views on anti-LGBT politics in the state of Texas. Moreover, one of their strategies is to fund a legal team to bring lawsuits on LGBT rights issues. In such cases, they involve politicians to support their opinion and publicize the issue. In addition, as one of the biggest tech brands on the market, Apple is calling on other big company executives to denounce the government’s actions. Thus, the organization’s lobbying strategy is based on influence and financial assistance.
Work Cited
“Inclusion and Diversity.”Apple. Web.