Apple Inc.’s Marketing and Supplier Code Essay

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The corporation within that industry that I have chosen to write about in this essay is Apple Inc. In order to evaluate the attributes of the products that the company manufactures, the product pricing the business partners with whom this company works to produce and distribute products, and to create a personal opinion about the company, its culture and marketing activities, the Supplier Code of Apple and a strategic analysis of Apple Computer Inc was examined.

My opinion of the company lies in the belief that Apple is one of the most scrupulous and the toughest corporations among the industrial electronics, as the company holds a strict policy towards its suppliers. As the Supplier Code shows, by 2014 Apple went deeper into the supply chain in order to disclose and correct problems that cannot be fixed by action plans and audits. While exploring these issues, the company focuses on training and educational programs in order to bring real changes into the supply chain. Their policy towards their workers is the main reason I want to work there.

, Apple’s up to date mission proclaims that is Apple manufactures Macs that are recognized as the best processers over the planet, as well as OS X, iLife, iWork and specialized software. Apple is considered to be the frontrunner of the modern musical revolt with its technology and the materials available at the online store. Apple merchandises have advanced value points. Nevertheless, Apple’s quality pricing approach is good because it equals the extraordinary excellence and aesthetics of the production of the company. The representatives of the young generation would choose the production that is designated to follow them anywhere they move. This tendency is encouraging the company to chase the additional financial worth for the customer-focused and custom-built production, which appear to be accurately the beneficial fields of Apple Inc.

Workers in Apple are more than welcome to attend special educational programs that are provided by the company. During these classes, employees are able to collect essential skills, both for advancing inside the factory and conversion to an entirely different field. Another mission of the company and its Code of Conduct is to promote the understanding of the workers’ rights; moreover, the company makes certain that if there is any case of violating these rights, the employees are able to express their concerns. Moreover, Apple has deep concern towards people, who are making its products and tries to ensure the best conditions for all employees around the world.

Apple reflects the welfares and apprehensions of a number of important stakeholders in its strategies and packages for commercial social accountability. Stakeholder assemblies execute variable difficulties in diverse features of the industry.

The culture of the company implies that all employees must be treated with respect and dignity and it is the worker’s moral right to work in an ethical environment. Moreover, Apple’s policy is quite strong towards the environment; thus, environmental responsibility is one of the most strongly developed directions of the company’s operation. The supplier is obliged to advance, enforce and sustain business practices that are environmentally responsible. Workers in Apple are more than welcome to attend special educational programs that are provided by the company. During these classes, employees are able to collect essential skills, both for advancing inside the factory and conversion to an entirely different field. All these actions lead to think that Apple is socially responsible for their business.

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IvyPanda. (2021, July 21). Apple Inc.'s Marketing and Supplier Code. https://ivypanda.com/essays/apple-incs-marketing-and-supplier-code/

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"Apple Inc.'s Marketing and Supplier Code." IvyPanda, 21 July 2021, ivypanda.com/essays/apple-incs-marketing-and-supplier-code/.

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IvyPanda. (2021) 'Apple Inc.'s Marketing and Supplier Code'. 21 July.

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IvyPanda. 2021. "Apple Inc.'s Marketing and Supplier Code." July 21, 2021. https://ivypanda.com/essays/apple-incs-marketing-and-supplier-code/.

1. IvyPanda. "Apple Inc.'s Marketing and Supplier Code." July 21, 2021. https://ivypanda.com/essays/apple-incs-marketing-and-supplier-code/.


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IvyPanda. "Apple Inc.'s Marketing and Supplier Code." July 21, 2021. https://ivypanda.com/essays/apple-incs-marketing-and-supplier-code/.

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