Strengths
Hotels are enterprises that provide customized services emphasizing comfort and enjoyment; this, of course, comes at a price. When a guest buys room service, takes a bath, or watches TV, more electricity and freshwater are required, and more trash is produced. Nobody wants to arrive to discover a half-used bar of soap or soiled bedding, and many visitors nowadays demand and anticipate the latest amenities, such as speedy broadband and powered showering. Hotels are no novices to utilizing technologies to boost operational effectiveness and attract visitors, and green technologies provide several advantages (Al-Aomar & Hussain, 2017). The main benefit of renewable energy is environmental protection, improving the environmental and social performance of the industry, and reducing utility costs. Installing energy-saving devices such as low-flow sprayers, hot tap water collection systems, and detritus feeders that coagulate residue can help hoteliers cut costs. Such technology could also help hotels live up to the widespread environmental image.
Weaknesses
Domestic political and foreign considerations can influence the decision to introduce green technologies in hotels. Opposition from local authorities and weather conditions preventing the use of sustainable energy are examples of external limitations for deployment. Internal challenges may include physical restrictions on technology adoption, monetary constraints, and labor shortages (Chan et al., 2018). These limitations are likely to reduce the incentive for senior hotel management to adopt new technologies unless they are essential to the public majority. The environment, weather, and direction must consider specific environmental solutions that can be adopted, implemented, and maintained. Managers are hesitant to implement such technologies, especially those that use renewable energy sources, due to the physical limitations of the environment. Lack of environmental knowledge and experience is the second major obstacle. Since hotels that do not have environmental incentives or programs suffer the most, the sensible response is to create a social framework to encourage environmental protection.
Opportunities
The promise of significant cost savings and consumer demand has been identified as the most likely factor driving hoteliers to be more conscious of renewable energy. The political positions and statements of the authorities are the second reason for the reform, followed by the goal of increasing the hotel’s reputation and reducing damage to the ecosystem. Before this, professional management did not have enough incentive to improve sustainability. From a consumer perspective, it is understandable that environmentally conscious visitors are a small market with little purchasing power to make a difference, but the social trend of environmental awareness is populating the movement. However, most visitors still choose hotels based on price, customer satisfaction, and architectural appeal rather than social or environmental concerns. Hotels increase visitors’ environmental knowledge of renewable energy and understanding to achieve uniqueness in the services provided.
Threats
Because recycled energy interacts with other lower power sources, even a tiny increase in module prices can lead homeowners and businesses to switch to a different power source. As a result, these tariffs pose a serious threat to the local renewable energy sector. Some projects never come to fruition as equipment costs rise due to import tariffs, hurting employment development and economic investment. Renewable energy systems such as electric vehicles are essential social assets of society. Tellurium, one of the rarest materials on the planet, is essential for solar cells (Chan et al., 2020). The number of rare metals needed for production is insufficient, causing shortages and political debate. Unfortunately, many essential ingredients are produced in only a few countries, causing political pressure.
References
Al-Aomar, R., & Hussain, M. (2017). An assessment of green practices in a hotel supply chain: A study of UAE hotels.Journal of Hospitality and Tourism Management, 32, 71-81. Web.
Chan, E. S., Okumus, F., & Chan, W. (2018). Barriers to environmental technology adoption in hotels.Journal of Hospitality & Tourism Research, 42(5), 829-852. Web.
Chan, E. S., Okumus, F., & Chan, W. (2020). What hinders hotels’ adoption of environmental technologies: A quantitative study.International Journal of Hospitality Management, 84, 102324. Web.