Boba 7 needs to come up with innovative ways to strengthen its market position. Boba 7’s blended drinks are popular and the company needs to strengthen their appeal in the market. The firm needs to build strong relationships with its clients, a majority of whom are young. Boba 7 needs to improve its e-marketing strategies to ensure that it benefits from the relationships it has with its customers more.
The firm needs to come up with messages to attract more customers to appreciate its products. This will make them appreciate unique qualities of each product based on the way they satisfies their expectations (Lee 67). The firm should seek to strengthen the loyalty of its customers who have a strong attachment to its products. Boba 7 offers unique services which help the firm to score advantage to position itself effectively in the market.
Boba 7 should introduce effective customer relationship management strategies to improve the bonds it has with its consumers. The firm has carried out various consumer surveys on Boba 7. These surveys should be used to come up with effective market strategies to make the firm’s products more competitive.
Boba 7 needs to improve the way its employees interact with customers through the internet. Most of the company’s customers are aged between 18 and 27. This demography consists of young adults who are either in college or doing their first jobs.
The firm needs to engage with these clients constantly to understand their needs and how the last can be satisfied. Boba 7 needs to come up with ways to sustain the interest customers have in its products. This approach will help the firm to strengthen the value of its brand to make it more appealing to customers (Goldenberg 85).
Boba 7 has unique blended drinks which are popular with young customers. However, most of its clients are female and the firm needs to come up with market strategies to attract male clients as well. Boba 7 should come up with more products which appeal to young male consumers in this market segment.
The company needs to create a Research and Development department to design new products and concepts. This will enable the company to understand the dynamics of its target markets to enable it take advantage of any new opportunities (Goldenberg 89). Boba 7 should be willing to promote its unique blends through online media to increase the interest of consumers.
Online social network platforms such as Twitter and Facebook will enable customers to keep track of activities which the organization is running. Therefore, the firm will be able to keep its customers aware of any changes it intends to introduce and how these changes will impact its operations.
The budgeting plan for e-marketing should be focused on the revenues the firm will obtain from the market and the expenses it will incur. The firm needs to market its products effectively to make them perform well in the market. Since a majority of its customers are below the age of 30, the firm should advertise its products through online media to effectively engage with these clients.
Introduction of effective customer relationship management strategies will help the firm to offer high quality services to its clients. The firm should introduce electronic payment systems which will enable clients to place orders through its website before visiting the tea house.
Alternatively, the firm needs to offer value added services which can help increase the revenues it obtains from its target markets (Smith and Chaffey 94). Some of the value added services which the firm can introduce include, delivering products to clients and offering incentives to clients who refer to their friends and families to purchase its products.
The firm needs to introduce several initiatives to enable its e-marketing strategy to succeed. If it implements online payment systems, it will need to invest heavily in data security to make its processes fool-proof. The firm also needs to train its staff on how to interact effectively with customers through online platforms.
Therefore, the firm will have to set aside more finances to enable it meet the needs of its customers more effectively. Boba 7 needs to allocate more funds to marketing to ensure that it sustains the interest it has in the market (Smith and Chaffey 97).
The tea house has been operating for about six months and it needs to plan long term strategies to enable it to stay competitive in the market. Boba 7’s research and development processes will need more funds to develop new products and processes to enable the firm to strengthen its market position.
Boba 7 will have to use different methods to evaluate its marketing strategies and their impacts in the market. The firm needs to put in place online tracking software that analyses the number of people who visit its website. This can be achieved by analysing the number of hits its website receives from visitors to find out the number of people who use the website for various reasons.
Visitors to the firm’s website should be encouraged to fill in forms with their personal contact details to help the firm to communicate with them to understand their expectations. This approach will enable the firm to understand the type of customers that are interested in its products and how their needs can be fulfilled (Gay, Charlesworth and Esen 103).
The firm also needs to conduct online surveys to find out the effectiveness of e-marketing strategies it has adopted. This will enable it to find out consumers’ perceptions and opinions regarding the quality of its products. The firm will be in a better position to gather information from customers about their attitudes to its products and the level of satisfaction they get after consuming them.
This will enable the firm to introduce internal systems which support quality to ensure that products conform to high quality standards as expected by customers (Gay, Charlesworth and Esen 106).
Boba 7 also needs to evaluate the customer service experience which consumers get after being served by the employees. This will enable the firm to train its staff to be more responsive to needs and expectations of its customers. This will also help the firm to improve the relationships it has with its clients.
Boba 7 needs to put in place measures to address any problems related to online reservations and payment systems. This will help the firm to assess the effectiveness of its systems if customers find them easy to use.
The company should look out for any information about its operations in social networks and other websites. This will enable it to deal effectively with any situations which may have a negative impact on its reputation. Therefore the firm will be in a position to monitor the publicity it gets in the market.
Works Cited
Gay, Richard, Alan Charlesworth, and Rita Esen. Online Marketing: A Customer-Led Approach. New York: Oxford University Press, 2007. Print.
Goldenberg, Barton J. CRM In Real Time: Empowering Customer Relationships. Medford: Information Today Inc., 2008. Print.
Lee, Ook. Internet Marketing Research: Theory and Practice. London: Idea Group Inc., 2001. Print.
Smith, P.R., and Dave Chaffey. E Marketing Excellence. Oxford: Elsevier, 2008. Print.