Boston Dynamics’ Spot Robot Dog Presentation

Exclusively available on IvyPanda Available only on IvyPanda

Innovation Example

Boston Dynamics’ Spot Robot Dog – initially showcased by the company on June 23, 2016.

We will write a custom essay on your topic a custom Presentation on Boston Dynamics’ Spot Robot Dog
808 writers online

Boston Dynamics is a US engineering company founded in 1992, which works on the development of predominantly robot and Artificial Intelligence technologies.

Spot is a four-legged robot that evolved from SpotMini (the initial version) that offers multiple capabilities of operation, including climbing, jumping, walking, and carrying average-size cargo, such as boxes, as well as surveying the space around itself thanks to a robust software installed.

Innovation Example

Technology-push or demand-pull?

  • The innovation represents a technology-push, which is expected to transform into demand-pull in the future because customers will demand more robots to be made;
  • Not all customers can purchase the Spot at the moment;
  • Boston Dynamics has many requirements for potential buyers (Guizzo, 2019);
  • The predominant focus of the innovation is targeting businesses that can use the technology for improving their operations;
  • Boston Dynamics are selective of their potential customers because of the scarcity of robots in the market.

Technology-push or demand-pull?

Marketing: The Positive

  • The Spot has massive opportunities for marketing because the demand is high while the supply is low;
  • Boston Dynamics can pick and choose between potential clients to choose the most suitable ones to use the innovation;
  • At this time, the robot is not available for personal use, which makes it acquisition even more appealing for customers considered by Boston Dynamics (Hill, 2019);
  • Through being a leader in the market of robotics, the company prioritizes collaboration with businesses because of the wide potential of its application at companies.

Marketing: The Positive

Marketing: The Challenging

  • Regular consumers who want to get the Spot will most likely be rejected by Boston Dynamics;
  • The technology push implemented by the company introduced a new product to the market, thus encouraging the creation of potential competition;
  • The requirements to be eligible to purchase the robot are extensive;
  • The sphere of robotics is not fully understood by consumers;
  • The Spot is produced in small quantities at the moment, which means that not all customers can be accommodated.

Marketing: The Challenging

1 hour!
The minimum time our certified writers need to deliver a 100% original paper

References

Guizzo, E. (2019).

Hill, P. (2019).

Print
Need an custom research paper on Boston Dynamics’ Spot Robot Dog written from scratch by a professional specifically for you?
808 writers online
Cite This paper
Select a referencing style:

Reference

IvyPanda. (2022, July 6). Boston Dynamics’ Spot Robot Dog. https://ivypanda.com/essays/boston-dynamics-spot-robot-dog/

Work Cited

"Boston Dynamics’ Spot Robot Dog." IvyPanda, 6 July 2022, ivypanda.com/essays/boston-dynamics-spot-robot-dog/.

References

IvyPanda. (2022) 'Boston Dynamics’ Spot Robot Dog'. 6 July.

References

IvyPanda. 2022. "Boston Dynamics’ Spot Robot Dog." July 6, 2022. https://ivypanda.com/essays/boston-dynamics-spot-robot-dog/.

1. IvyPanda. "Boston Dynamics’ Spot Robot Dog." July 6, 2022. https://ivypanda.com/essays/boston-dynamics-spot-robot-dog/.


Bibliography


IvyPanda. "Boston Dynamics’ Spot Robot Dog." July 6, 2022. https://ivypanda.com/essays/boston-dynamics-spot-robot-dog/.

Powered by CiteTotal, citation maker
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. Request the removal
More related papers
Cite
Print
1 / 1