Introduction
Business etiquette is one of the most important aspects of business communication that should not be neglected. Every state has its own traditions and customs, the violation of which may be impolite, rude, or even offensive. Up to 25% of business negotiations in the world fail because of improper knowledge of business etiquette. This paper is focused on reviewing the business etiquette rules of Japan. However, it is also important not to mess up stereotypes, and accepted norms.
Five Important Rules
The business communication process starts with a greeting and introduction. The traditional Japanese greeting is a bow, however, Japanese businessmen may greet with a handshake. As a rule, this handshake is weak. The return bow should be as low, as a received one. This shows the required level of respect. Eyes should be kept low, and palms flat next to the thighs.
The next part of business communication etiquette is business card exchange. This changes the traditional introduction, as every information needed should be printed on your card. Remember that the card should be double-sided, and the information should be in English and in Japanese. The card should be given to your collocutor with two hands and with a bow, Japanese side up. Do not write anything on your card. The return card should be taken with two hands either. Do not hide it in a pocket or a wallet at once. Study it attentively, otherwise, this may be regarded as an offense.
The Japanese businessmen prefer giving and receiving small presents previously to the negotiations. Remember that the gift itself is not important, but a ceremony around it. Always wrap it, and never use white color for wrapping. As a rule, presents will never be opened in your presence and the same is expected from European and American businessmen. However, a host may insist on opening. Hence, make it carefully. Mind that Japanese pay essential attention to wrapping, therefore, try to emphasize that you appreciate it. Another small tip as for giving and receiving presents: never admire anything in your host’s home. The Japanese tend to please their guests, and if you like something, you may be presented with it. (Woronoff, 124)
Appearance is very critical. Never use the casual style for business communication, as it is totally unacceptable. The Japanese prefer classic and conservative dressing styles. The same is expected from businesswomen. The dressing style should be conservative, with minimal accessories. Women should also avoid pants, as it is considered offensive. As for shoes, mind that you will probably have to put off your shoes very often, hence, they should be easily removable. Women are expected to wear low-heeled footwear, for not towering over men.
The communication manners are totally different from European or American standards. Japanese never talk with their hands – avoid wide hand gestures, and restrict your facial mimics. Your actor’s talent will not be appreciated, while you will inevitably make an impression of an impolite person. Do not point with your finger, do not blow your nose in public, never use OK gestures, and never show money openly. Use envelopes for passing any sum of money.
Conclusion
Business etiquette is based o the traditional behavioral norms of the country. These customs and traditions are an inevitable part of the county’s culture, and violating these norms may be offensive.
References
Woronoff, Jon. The ‘No Nonsense’ Guide to Doing Business in Japan. 2nd ed. Basingstoke, England: Palgrave, 2001.