My team instrumentalized the Facebook Ads Manager tool for advertising a small store that processes orders online and offline. Having distributed the roles of administrators, analysts, and advertisers and using shared access to the account, the group created two multimedia ads and proceeded with purchasing by submitting them to the ad auction. Considering the group’s moderate advertising budget, the endeavors resulted in launching ads with ad reach not exceeding three thousand signed-in users in close proximity to the business’s area of operation. The team appreciated the tool’s precision-adding functions, including microtargeting, re-targeting, and video ads (Heinecke, n.d.). There is still much room for improvement to boost the launched ads’ effectiveness. Some suggestions include establishing a website aside from utilizing the shop section of the team’s Facebook page and considering the implementation of carousel ads to display product selection effectively. It would emphasize client-centeredness in users’ first encounters with the brand.
Arriving at a consensus and additional information for more effective creative choices also deserve discussion. The service offers various efficiency-maximizing functions, including consumer targeting based on age range and location (Diamond-Smith et al., 2020). Working on the previous ads, the group had dissenting opinions on the preferable targeting strategies and the shop’s offerings to be used in collages selected as the ads’ media components. The need for targeting users from neighboring states became a matter of dispute, as well as the optimal proportion between high-demand and niche items to illustrate product selection. Therefore, additional information that would make the resulting creative choices more effective could include the target audience’s image processing preferences, for instance, whether sets of images are more informative than single-image ads without causing visual information overloads.
References
Diamond-Smith, N., Holton, A. E., Francis, S., & Bernard, D. (2020). Addressing anemia among women in India – An informed intervention using Facebook Ad Manager. MHealth, 6, 1-15. Web.
Heinecke, L. (n.d.). Ultimate guide to Facebook Ads Manager in 2022. Social Pilot. Web.