Marketing teams face various challenges in their daily practices, including the use of technology and government policies, budgets, and political instability. A global marketing team may experience two additional challenges when creating international advertisement campaigns: budgets and political instability (Kotabe & Helsen, 2020). The squad may also find it hard to agree on its budget before rolling out global advertising campaigns. The process of agreeing on the budget can be time-consuming and hectic.
Worldwide marketing crews may fail to effectively execute their core global marketing goals, specifically if the environments the team is working in are under political instability. Wars and conflicts destabilize and paralyze the international goal of marketers. Governments in various nations have their preferences, approaches and philosophies towards international marketing; hence they may adopt a protectionist approach towards international trade (Kotabe & Helsen, 2020). Political approaches of influential nations do not influence global marketing activities. Due to insecurity issues, some business environments, such as war-torn areas, cannot support global marketing activities.
The student has not clearly stated the global marketing teams’ challenges in their respective global advertising duties. The undergraduate’s ideas are not flowing and cannot be understood. According to the question, students were supposed to identify two additional challenges faced by global marketing teams. However, this apprentice has only stated one challenge it is not clearly explained. There are too many formatting mistakes in this paper, and the ideas are illogical and irrelevant. The student has not keenly followed the instructions of the question, and some responses are irrelevant. For instance, the student has highlighted some of the solutions that global marketing faces. The student has not stuck to the question, and the answers seem vague with little connection to the topical question
Reference
Kotabe, M. M., & Helsen, K. (2020). Global Marketing Management.8th edition. John Wiley & Sons.