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Corporate social responsibility is a guideline set aside to cater for the welfare of stakeholders of a business. This factor is opposed to the traditional view that a business’ objective is to maximize profits. Companies’ continued use of corporate social responsibility ensures that they reduce conflicts between managers and the society as a whole. The ethical standards and the social responsive nature of business are the secrets towards the continued high performance of Chipotle Restaurant.
The Fundamental Areas of Chipotle Relevant To Business
One of the areas of the company that is of importance to its business is its core values. Chipotle Restaurant emphasizes the need for being real and honest about the activities they do, which is integrity (Chipotle Mexican Grill, 2015). The company also considers establishing healthy relationships between itself and the society. For instance, the restaurant does not accept gifts from the outside but gives out the same gifts as a way of improving relationships between itself and its stakeholders.
Another area that is fundamental to the performance of the company is the organizational culture present (Ferreira & Groenewald 200). For instance, the company operates in a manner that ensures that it takes care of the customers and the rest of the stakeholders (Chipotle Mexican Grill, 2015). There is a consideration that the company ensures a close association between itself and the environment from which it operates. In this way, customers and other stakeholders become a part of the institution and the bond created serves to boost the image of the restaurant. The company also considers the protection of its assets as fundamental to its success (Weilkiens & Weiss, 2011).
Employees at Chipotle should not use company’s property, information, their duties and position for personal gain and a non-business purpose. The employees must safeguard the restaurant’s asset and ensures they are used efficiently (Chipotle Mexican Grill, 2015). The company requires that any employee engaging in vices such as theft be reported to the relevant authorities for investigation.
Steps To Ensure Ethics among Employees
The business policy of the firm should prohibit the use of confidential information such as trademarks, name and intellectual property without the consent of Chipotle restaurant. In case of doubts about whether the information is confidential or not consult the management. Such a case will entail employee education on the needs for information integrity. The company can also undertake to remind the employees of the usefulness of ethics in seminars and workshops, which will produce life-long results. The process will transform ethics into one of the core values of the company, which will help in shaping its relationship with the rest of the stakeholders.
Ways in Which Chipotle Restaurant can be Socially Responsive
Chipotle can practice corporate social responsibility by offering scholarships to the needy but bright students and disadvantaged groups such as the physically challenged by providing wheelchair and other devices that may assist them. It can also ensure the provision of good littering cans or dustbins to curb careless waste products that may be harmful to the community in which they operate. The company can also improve the sanitation of the surrounding through building more utilities such as toilets for the public and to the surrounding schools and hospitals to assist the community. The institution can also sponsor events in the community such as games that brings together people from diverse regions.
Chipotle Mexican Grill. (2015). Chipotle Investor Relations – Code of Conduct. Web.
Weilkiens, T., Weiss, C., & Grass, A. R. (2011). OCEB certification guide: Business process management, fundamental level. Waltham, MA: Morgan Kaufmann.
Ferreira, E. J., Erasmus, A. W., & Groenewald, D. (2009). Administrative management. Lansdowne [South Africa: Juta Academic.