Clarins Company’s Triple Bottom Line Framework Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

The triple bottom line (also referred to as TBL) is a relatively new concept introduced only at the end of the past century. Its principle idea lies in measuring business success not only by economic achievements but also by an input of a company into ecology and societies. According to Savitz (2006), nowadays “most or all businesses are likely to integrate their Triple Bottom Line into their basic performance reporting” (p. 226). The TBL’s importance is dictated by the current need of creating responsible businesses, which generates more than income.

The Three Frameworks of the TBL

The three frameworks of the TBL include economics, society, and the environment. The economic side was primarily viewed as the single one important for companies. It is the traditional sector of measuring the business’s financial results. The social framework measures the impact of a company on societies it deals with. The measurements may include the principles of the fair trade, the corporate social responsibility, the charity targeted events, and other actions. The environmental framework evaluates the steps taken by corporations to reduce their possible adverse effect on the ecological state of the planet.

TBL and Companies

Depending on the economic success, organizations are classified as being successful or not. However, more and more companies today pay attention to the other two frameworks of the TBL, as they may become the key factors for attracting new customers. Nowadays, a lot of businesses are conducted globally, and it is important for people, that manufacturing processes in the developing countries are as fair as they are in the Western world. For instance, the wages in Asia are not the same as they are in the USA, and this issue may be addressed by a corporation to ensure the Asian workers receive a decent salary. This step, especially if publicly emphasized, can show that the primary concern of a corporation is not revenue, but something more valuable.

The Clarins Case

Clarins, which is a French cosmetics company, is an excellent example of a brand that is successful due to their Triple Bottom Line policies. Its product is recognized internationally, and its social and environmental steps benefit the communities the business works with. Clarins positions its products as luxury and focuses primarily on the skin care cosmetics. The pricing strategy helps the company to get big revenues and spend money on charity programs at the same time.

The social framework of Clarins is one of its principal features. For instance, there is plenty of information on their official website featuring the charity actions (Clarins, 2016) which they take in the scope of society and environment. The social framework includes the Dynamic Woman Award, the Courtin Arthritis Foundation, and the Etincelle & La Vie de Plus Belle program. The first one is targeted at recognizing the input of women around the world into improving children’s lives, the second is the managed foundation fighting arthritis, and the last program is developed for fighting breast cancer.

There is also the FEED campaign aiming to support children in poor communities with school meals by sharing a part of the income from product sales. The environmental framework of Clarins also involves several programs and awards. As a cosmetics brand, it realizes the importance of the way it uses natural resources. The company reports on how regions and natural areas are used to collect the material, emphasizing the eco-friendly processes targeted on preserving the landscape.

All these efforts benefit Clarins as a sustainable business, despite studies claiming that social and environmental efforts usually disrupt the financial growth (Gimenez, 2012, p. 167). Customers are attracted not only by the products’ high quality but also by the company’s reputation. Investors also see the economic potential, for the TBL framework of Clarins proves the corporation has high income and will more likely keep a growing potential in the future.

References

Clarins. (2016). Charitable actions. Web.

Gimenez, C. (2012). Sustainable operations: Their impact on the triple bottom line. International Journal of Production Economics, 140(1), 149-159.

Savitz, A. (2006). The triple bottom line: How today’s best-run companies are achieving economic, social, and environmental success – and how you can too. San Francisco, CA: John Wiley & Sons, Inc.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, August 6). Clarins Company's Triple Bottom Line Framework. https://ivypanda.com/essays/clarins-companys-triple-bottom-line-framework/

Work Cited

"Clarins Company's Triple Bottom Line Framework." IvyPanda, 6 Aug. 2020, ivypanda.com/essays/clarins-companys-triple-bottom-line-framework/.

References

IvyPanda. (2020) 'Clarins Company's Triple Bottom Line Framework'. 6 August.

References

IvyPanda. 2020. "Clarins Company's Triple Bottom Line Framework." August 6, 2020. https://ivypanda.com/essays/clarins-companys-triple-bottom-line-framework/.

1. IvyPanda. "Clarins Company's Triple Bottom Line Framework." August 6, 2020. https://ivypanda.com/essays/clarins-companys-triple-bottom-line-framework/.


Bibliography


IvyPanda. "Clarins Company's Triple Bottom Line Framework." August 6, 2020. https://ivypanda.com/essays/clarins-companys-triple-bottom-line-framework/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1