Coca-Cola and Pepsi Companies: Dealing With Obesity Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

According to the article “Pepsi and Coke to Post Calories of Drinks Sold in Vending Machines” featured in The New York Times on October 8, 2012, obesity is recognized as a crisis escalated in America during the last few years. The article covers all the aspects of debates on the issue of reducing obesity by calorie management basing on calorie count disclosure, consumer education, and taxation by government. The beverage companies proposed the ways of regulating calories intake through creating awareness of the amount of calories in their drinks. Besides the beverage association’s effort, cities also plan to tax sodas to discourage consumption (Strom).

Coca-Cola and Pepsi beverage company’s marketers focused on the consumer’s need of dealing with obesity. However, introduction of calorie count in beverages as a way of customer protection can be ineffective for changing the customer’s preferred beverage choice. The better approach is the process of teaching consumers about the danger of sugary foods like it is in Seattle and Philadelphia. The public in Philadelphia and Seattle are taught about the number of calories gained from sugary drinks and sodas. The inclusion of calories count to vending machines may be an ineffective way to regulate the amount of calories consumed because many people do not use such vending machines. The percentage of vending machines owned by Pepsi and Coke is only 35 while the rest are owned by food vending companies (Strom).

It is wrong to state that this approach can be effective since the public have their minds preconditioned to think that this is just but another marketing strategy aimed at increasing the companies’ sales (Strom). This approach may not bring about much difference in reduction of the obesity cases. Moreover, the move of authorities in cities to tax the beverages may also not bear positive results because people are not necessarily discouraged by high prices of products, and consumers usually highly value their desired brands.

Work Cited

Strom, Stephanie. . The New York Times. 2012. Web.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2020, June 2). Coca-Cola and Pepsi Companies: Dealing With Obesity. https://ivypanda.com/essays/coca-cola-and-pepsi-companies-dealing-with-obesity/

Work Cited

"Coca-Cola and Pepsi Companies: Dealing With Obesity." IvyPanda, 2 June 2020, ivypanda.com/essays/coca-cola-and-pepsi-companies-dealing-with-obesity/.

References

IvyPanda. (2020) 'Coca-Cola and Pepsi Companies: Dealing With Obesity'. 2 June.

References

IvyPanda. 2020. "Coca-Cola and Pepsi Companies: Dealing With Obesity." June 2, 2020. https://ivypanda.com/essays/coca-cola-and-pepsi-companies-dealing-with-obesity/.

1. IvyPanda. "Coca-Cola and Pepsi Companies: Dealing With Obesity." June 2, 2020. https://ivypanda.com/essays/coca-cola-and-pepsi-companies-dealing-with-obesity/.


Bibliography


IvyPanda. "Coca-Cola and Pepsi Companies: Dealing With Obesity." June 2, 2020. https://ivypanda.com/essays/coca-cola-and-pepsi-companies-dealing-with-obesity/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1