Social media has become a pervasive communication tool in modern society. However, the reliance on these digital tools has compromised interaction competence in various ways. Professor Bhamare observes that young people use slang language to network with peers and family, which has had negative implications on proper grammar and syntax. Therefore, we must learn such rules as politeness, speaker roles, taking turns, greetings, and strategies to achieve socialization competence and participate in conversations.
The rules are different on various digital platforms including Facebook, Twitter, and Snapchat. Facebook and Twitter guidelines encourage polite language, and users who do not conform to these regulations face a ban. The instructions are slightly different in Snapchat because it does not involve extensive use of text for communication. However, each tool is guided by stringent directions on how the users should share information and connect with each other.
The media environment plays a critical role in shaping culture. Broadcasters serve as the link between history, present, and the future. Therefore, younger generations learn about their history from the media, and such information shapes their culture. However, users must remain wary of the amount of data they consume and utilize as part of the values. Professor Bhamare, in his article, “Effects of Social Media on Communication Skills”, asserts that at this juncture, the negative impact of these platforms outweighs the benefits. Some material in the media is misleading and detrimental to the existence of certain heritages.
I cannot entirely agree with his claim because social media has played a significant role in facilitating interactions, especially during the covid-19 period. Tools like Facebook and Instagram also include business features that enable people to sell their products online effectively, geographical distance notwithstanding. However, there is a need for more regulation to enhance communicative competence when using social media.