Social responsibility implies that organizations must also work to benefit the community apart from increasing investors’ wealth. Socially conscious companies must execute guidelines that control destructive impacts on society and the surroundings while encouraging their welfare. Societal ethics is concerned with global problems such as poverty, the mistreatment of animals, and greenhouse gas emissions. Some of the organizations that practice societal ethics include TOMS Shoes and The Body Shop.
Socially Responsible Effort
The Body Shop is a cosmetics firm that sources its components legally and sustainably across the globe. Based on the company’s web page, they collaborate with vendors and farmers via the society’s ethical trading scheme to ensure they are properly compensated for their products (Ferrell et al., 2019). Furthermore, the strategy protects the firm’s rate of return and prevents the exploitation of farmers and suppliers in underdeveloped nations. On the other hand, TOMS Shoes made a personalized marketing strategy to ensure that they offer a pair of footwear for each pair of shoes sold. According to the company database, they contribute not less than a third of the business’s net yearly income to a donating fund that their team manages. The organization expanded the business plan to include contributions that promote socially conscious projects.
Advantages of Embracing Social Responsibility
The adoption of socially conscious practices assists the firm in fostering ethical and responsible personnel and positive public perception. A positive public perception can promote better sales due to increased consumer loyalty (Ferrell et al., 2019). Workers who advocate for social responsibility and morals cannot act unlawfully or inconsistently with the organization’s policies. Businesses that adhere to corporate citizenship have a better chance to urge their staff to assist and give to charities.
Social Responsible Policy
A socially responsible practice that SNHU Pet distribution firm should implement is offering contributions to regional animal sanctuaries or the American Society to protect against animal brutality. The organization can promise to donate one dollar for every five dollars customers spend (Ferrell et al., 2019). The offer can boost clients’ loyalty because it can make them feel better about caring for their dogs and helping creatures in need. That marketing strategy is beneficial because returning customers improve income for the corporate, and they also leave while feeling good.
Reference
Ferrell, O. C., Harrison, D. E., Ferrell, L., & Hair, J. F. (2019). Business ethics, corporate social responsibility, and brand attitudes: An exploratory study. Journal of Business Research, pp. 95, 491–501. Web.