The success of any product depends on a complex of factors, including the supply chain, design, quality, customer focus, and so on. According to a 2014 Deloitte study, 79% of companies with high-performing supply chains earn above-average revenue in their industries. Conversely, only 8% of companies with weak supply chains report above-average growth (Shi et al., 2019). These numbers show how significantly the relationship between a company and its supply chain is. Poor design and quality cannot be fully compensated by a successful supply chain alone, but some measures can help improve customer focus and product success.
The financial condition of the company depends on the state of the supply chain. The costs of this aspect may cause the bankruptcy of many firms that become insolvent due to the inability to promote a failing product. Typically, networks evolve through a complex of changes, each addressing different needs and requests of the client base (Shi et al., 2019). Some of these may be targeted steps towards a strategically integrated supply chain. Supply chain performance has a huge impact on the overall perception of a firm and the services that customers receive.
The quality of the product can be compensated with the comfort of purchase and the attractive price. It is confirmed by the huge number of goods on AlliExpress, which are not of outstanding quality but are distinguished by super easy delivery. Supply chain performance issues can negatively impact customer satisfaction, making it harder for a company to succeed. Problems may include long delivery times, delays in responding to customer inquiries, poor product or service quality, and so on (Shi et al, 2019). A successful supply chain can slightly compensate for these factors, but it is not enough for the successful ongoing delivery of substandard products to the customer. It raises a question for debate: should the company compensate for the quality and design of products by the supply chain only?
Reference
Shi, Y. W., Chen, P. K., & Ye, Y. (2019). Factors for improving and moderating a successful supply chain. Journal of Business Economics and Management, 20(1), 20-42.