Contemporary Communication in Modern Society Essay

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Abstract

Media has been referred to be the most powerful influence in the lives of people. Media includes the newspapers, TV, the news channels, emails and the gossip groups that are flourishing online. In addition to this the most important role is being played by the social networking websites.

Introduction

McChesney, (2008) says that the growth of an information age has been the reason of one of the strongest and the most intensified changes that are occurring in the social lives of the people. In this case there are many thoughts that have been given in relation to the relationship of the changing times and the changing social lives of all the people in this world but still the one main fact that needs to be seen is that these are the changes which are rather strong in all aspects.

Kendall, (2008) discusses that the period in which the people of the modern age are residing is known as the period of extreme insecurity and this is the insecurity that has been seen to increase as the time is passing by. It has been said by many researchers that an important factor that has been seen to be important in increasing this insecurity is an increase in the intrusion of privacy of the people. This is the one main point that has been discussed by Kenneth Starr’ as an interrogation by him has been carried out on the life of President Clinton. Kelsey, and St. Amant, (2008) say that in addition to this it has been seen that on a personal level, people are feeling helpless and this is the characteristic that has been found to be the most common among generations, older as well as the younger people. Moreover there are many external factors that have been taken into account and these include the changing global situation including changes in the global economy as these are the departments in the global face that are not in control and these are the ones that have been playing important roles in the lives of the people. Baxter, and Braithwaite, (2008) have added that the changes are not only being seen by the economy on the global level but also by the health maintenance organizations and the most important part being the internet and the web related services.

Dovey, Lister, Giddings, Grant, and Kelly, (2009) have added that there is one important principle in relation to this current situation and it has been said that the other rules are to be considered having much less importance as compared to the one main rule, phronesis. This has been given by the classical Greeks. This is the term that means practical reason. This is the practical reason that has been seen to make changes in the social lives of the people in such a way that it reduces any kind of harms that might occur in a person’s social life but at the same time it has been said that phronesis has been seen to increase the positivity that is associated with the social life of a person. Hepp, (2008) says that thus the practical reason has been known to increase the good and decrease any harm in the social life of a person. In this case phronesis has been seen to take into account all the aspects of a social life of a person. In this case the fact that has to be considered is that all the voices and all the opinions are the ones that are to be taken into account and these are all the opinions that are to be analyzed in all respects.

Holt, and Perren, (2009) say that in one case it has been said that decisions that are made by the practical reason are the ones that are held by it rather provisionally. In this case the practical reason keeps itself aware of the fact rather acutely as well as in an accurate manner that the beliefs that a person has or the beliefs that a person has gained in any one moment are the ones that always seem to change as the newer information is gained by a person from the surroundings. Moreover it has been seen as a fact that this is the newer information that has an effect on the other beliefs as well thus the information is reflected on the other set of beliefs of a person that have been gained in the past in the light of any one event.

Hoffmann, (1996) says that reason has been the point of discussion for many researchers and there are many school of thoughts that have been given in relation to the way a reason has been defined. One school of thought says that a reason is a thought that is always governed by some rule. It is said that the reason in some cases is to be subordinated and has to be given up in most cases and the main rule to which the reason has to be subordinated has been known as the reasonableness.

Holt, and Perren, (2009) says that situation, as a general word, has been known as a word that has been explained by many classical theory holders as “whatever” which is present here and now. The main point here is what are the ways in which the situation is to be dealt with and the ways in which a situation is analyzed. Reasonableness, practical reason and phronesis are the kinds of conversation that has gained an importance in the daily life and it deals with making the lives of people worth living as much as possible. The situations that a person faces in the daily life are the ones that are not perceived in a correct manner and are often misconceived. Hand, (2008) says that therefore reasonableness and the practical reason are the kinds of the conversations that are carried out in the daily lives by keeping in mind the fact that the situation being faced is not properly conceived as well as is incompletely analyzed. Reasonableness also takes into account the variations that occur in any person’s life as sickness, pain, health related issues as well as ageing and the problems that are created partially by the people themselves.

Bryant, and Oliver, (2008) say that it has been added here by the rule of reasonableness that among the other challenges that are faced by the people, other than to live their lives in a proper manner, is inclusive of all the efforts that are made by a person in order to go beyond their normal goals that have been set in their lives by having the partial interests to do so.

Hoffmann, (1996) says that many people in this world are the ones who have been living in accordance to the traditional customs which in other words are also known as the parochial customs and these are the main traditions and the customs to which people attach themselves rather strongly thinking that these are the customs that reflect the only right way that has to be followed in life as all the reasoning is to be based on the same traditions. Hand, (2008) says that this is the tradition that has been shaping the reasons that are implemented in the real lives of these belief holders. However one main fact that has to be kept in mind is that these are the traditions that have been designed by the humans themselves and these are the ones that are subject to changes as well in part of all the newer information that is achieved by these tradition makers in the pasting time. Thereby here the newer information, as has been said earlier, plays their roles in changing the beliefs that were held by the people in the past.

Eadie, (2009) says that communication media has been the one that has had a deep effect on the social lives of the people. Because of the communication media it has been seen that the framework of the life of a person has been molded in such a way that the life is usually seen to be engaged with the communication media as it encounters it on the daily basis and thus even more frequently. Two most important aspects that are to be seen in this case are the external reality that a person faces and the inner life that a person has. These are the two main aspects that are the products of a person’s experiences that have been gained on the daily basis.

Bryant, and Oliver, (2008) say that internet in these days has been the factor that has changed the social lives of many people and it has been seen that the global internetworking has been changing rather it has been transforming the reasonableness and the experiences of a person in a radical manner. The roles that are being played by this new media are not only to change the forms, but to process and even to produce themselves as the content which is existing in the digital age. In many cases this is the new media that has been named as the deus ex machina, and even the apprentice of the sorcerer of the white magic as these are all related to the sciences of the nature that have been given by Galileo. Eadie, (2009) has added that the new media is the one that has been seen to be replacing the relationships that have been established in the life of a person. This is the new media that has successfully been making the replacements of the qualities of life as the relationships that have so far been able to sustain the people and their lives. These are the qualities of life that are being replaced by the digital forms whose viability is not known.

Hepp, (2008) says that this is the problem that has been dealt on a globally social level and it has to be added here that there has been no potential solution that might be defined in this case. A potential solution is always dependent on an understanding that has been mobilized on an individual level but also on the cooperative actions at a political level.

Hoffmann, (1996) says that communication processes that are being implemented by the people are the ones that are to be assessed in many ways especially in the ways that can affect the social lives of the people. It can be explained by saying that there is a kind of fascination that has been associated with the technical challenges that are being faced by the new media and this has been the fascination that may be able to hinder in pausing for a moment and thinking about the ways in which reconstitution of a well balanced as well as a well integrated life can be possible.

Holt, and Perren, (2009) have added that Facebook has been one of the most well known social networking website and this is the website that has been studied in an extensive manner. It not only defines new boundaries of social networking in social lives of the people but also this has been the website that has given newer horizons to the business worlds. It has been said in an extensive manner that this is the website that has been successfully able to change the definition of a social life of a person as well as the connectedness that has been found in the people of the modern days.

Dovey, Lister, Giddings, Grant, and Kelly, (2009) say that there have been many changes in relation to the main qualities that were found in the social lives of the people in previous days as compared to the social life values that are held by the people in the modern days. There many schools of thoughts that have been added in this case in relation to the changes in the ways in which the reality is being perceived by the people. Baxter, and Braithwaite, (2008) say that it has been mentioned that an addition of any newer form of information can be the reason that can change the beliefs that a person holds. Facebook and also the Reality TV shows are the ones that are a source of newer and rather different forms of the information for the audience and these are the kinds of the information that has been able to make the changes in the basic beliefs that have been held by the people since many years.

Conclusion

Concepts that have been related to the perception of reality are the ones that have been changed by these newer digital worlds that a person encounters on a daily basis. The ways in which reality is to be perceived have changed and this has been counted as an alarming scenario.

References

Baxter, A. Leslie., and Braithwaite, O. Dawn. (2008). Engaging theories in interpersonal communication: multiple perspectives. Sage Publications.

Bryant, Jennings., and Oliver, Beth, Mary. (2008). Media Effects: Advances in Theory and Research: Communication series. 3rd Edition. Taylor & Francis.

Dovey, Jon., Lister, Martin., Giddings, Seth., Grant, Iain., and Kelly, Kieran. (2009). New Media: A Critical Introduction. 2nd Edition. Taylor & Francis.

Eadie, F. William. (2009). 21st Century Communication: A Reference Handbook. SAGE.

Hand, Martin. (2008). Making digital cultures: access, interactivity, and authenticity. Ashgate Publishing, Ltd.

Hepp, Andreas. (2008). Connectivity, networks and flows: conceptualizing contemporary communications: The Hampton Press communication series: The Hampton Press communication series. Communication, globalization and cultural identity. Hampton Press.

Hoffmann, Charlotte. (1996). Language, culture and communication in contemporary Europe, Page 35: Multilingual matters: Language, Culture, and Communication in Contemporary Europe, Charlotte Hoffmann. Multilingual Matters.

Holt, Jennifer., and Perren, Alisa. (2009). Media Industries: History, Theory, and Method. Wiley-Blackwell.

Kelsey, Sigrid., and St. Amant, Kirk. (2008). Handbook of Research on Computer Mediated Communication, Volume 1: Handbook of Research on Computer Mediated Communication, Sigrid Kelsey. Idea Group Inc (IGI).

Kendall, Diana. (2008). Sociology in Our Times: The Essentials. 7th Edition. Cengage Learning.

McChesney, Waterman, Robert. (2008). Communication revolution: critical junctures and the future of media, Page 91: Communication Revolution: Critical Junctures and the Future of Media, Robert Waterman McChesney. New Press.

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