Communication is an essential part of human life. People have been created as social units and they are unable to live too long far from other human beings. During the centuries people used face-to-face type of communication with personal presence. The situation has changed with the development of the innovative technologies which has changed the style of communication.
Now people can communicate without seeing each other or using the technologies to seeing the opponent but without being too close. Thus, nowadays people can experience both advantages and disadvantages of the modern technologies. Therefore the communication has become absolutely different, it is important to consider the advantages and disadvantages of modern technology and face-to-face communication.
It is obvious that the face-to-face communication is considered to be preferable for more people than the modern technology one. One of the main advantages of the face-to-face contact is the possibility to have a personal contact. People can shake hands and this is really important. Touch contact is important in communication as it gives an opportunity to feel a person better.
Face-to-face contact gives more chances to understand a person correctly as while communication we pay much attention to mimics and gestures. However, one of the main disadvantages of the face to face contact is the inability to see the person immediately when one needs it, especially when the opponents or on different continents.
The supporters of the modern technology communication do not have such problems as they are able to use different means for communication and be in touch any time and at any place they need. However, those who communicate over the telephone are unable to see the face of the opponent, to check his/her face impression and gestures which are usually important while discussing the problem.
The communication via e-mails is even more complicated and hidden as people are unable even to understand the intonation of the voice. There are different ways for communication via web camera and many people consider it as the substitute of the face-to-face communication.
However, this is not true as using the web camera people can see each other, but they are unable to feel each other which is really important. Still, the main advantage of the modern technology communication remains unchanged and it is considered as a strong argument in favor of this means.
Conducting a comparison and contrast analysis of the advantages and disadvantages of face-to-face and modern technology communication, it is possible to stress that each type should be used in accordance of the appropriateness of the situation. Thus, the emergency cases should be considered with the help of the modern technology communication as well as those when the situation doe not allow personal presence (for example, when relatives live far from you and you want to communicate with them).
However, the serious business problems and other life conflicts or happy moments should be solved and supported only with face-to-face communication and personal presence. It is obvious that running business, those managers who deal with clients in their cabinet with the personal presence have more chances to succeed.
In conclusion, it should be stated that each type of communication, either face-to-face or with the use of the modern technology should be used in an appropriate situation. Only in this case communication is going to be successful and pleasant for both opponents.