With the emergence of the Internet, humanity discovered a new way of communication. This approach seems to be taken for granted today, but, in fact, it is unbelievable, how people went without the Internet in previous times? The thing is that the Internet becomes a new kind of media due to its scope of information and people sharing its services. Moreover, the increase of users is growing all over the world. Today one hardly could find a place where there is no Internet coverage. In this respect, the development of new type for communication, new style and culture of it are necessary for the commercial structures. The most progressive part of mankind, youth, constantly checks the information via the Internet for the purpose to find common interests and not lagging behind the time prospects. In this approach, there is a possibility for business to develop their services or production lines involving as many users being aware of such initiatives as possible. The paper deals with the significance of Internet interactive communication as of its use for commercial interests in particular.
Lister (2003) writes that communication via the Internet was a cultural achievement of the time and that it let the huge investments have a place in the world web by owing to a global interest of people worldwide. What is more, the cultural peculiarities of today’s generations prop up against the necessity to master Internet and computing technologies to be stylish and advantageous in society. The flow of time ignores any delay of mind within individuals. In other words, it is better for people to follow technological progress, but not vice versa.
Franklin (2004) provides an idea that a faster change of social framework in the twentieth century determined the appearance of Internet communication in different spheres of activities and in business, particularly: “As Internet technologies are appropriated by commercial interests with access to huge financial resources, technical know-how, and market access, popular imaginaries have been put to work in selling this commercial vision of communication futures” (19). Thus, in the contemporary outline of technological appliances and supplements which are expressed and implemented in the Internet community space, people got accustomed to using high technologies for their strategic purposes already.
Turning up to the modern estimation of Internet opportunities it is vital [to point out the Web 2.0 technologies which are implemented in different services, namely: social networking, mashups, Internet communities, video-sharing sites, etc (Solomon & Schrum, 2007). With the invention of Web 2.0 technologies, the communication in Internet transformed from passive into the active form. Thereupon, the emergence of blogs, for example, let users express their feelings and opinions sharing them with the rest of users all over the world. Lister (2003) continues the list of appropriate services including e-mailing, participation in Usenet, Bulletin Board Systems, chat rooms, etc. The flow of personal and business interests and their so-called overlapping is invisible and hardly felt now due to the mutuality of approaches.
There are several examples of such collaboration. For instance, the social network Facebook or Twitter, or MySpace are used both by ordinary users and also by business structures for the purpose to be reached within different communities. The Internet dimension became the most intensive place for the provision of business in a global scope. Thus, by means of Twitter, you can not only communicate with peers and colleagues, but also find information about goods and services, or even proper educational establishments. Wood and Smith (2005) urge to mention that Internet communication is a complex of means which fall into packet-switching, multimedia, interactivity, synchronicity, and hypertextuality. People can get only an imaginary experience using these virtual technologies. For example, YouTube is a well-known video-sharing service that stores millions of different video clips from all over the world. It is a way for many people to make a name for somebody, a would-be singer, speaker, poet, etc. Show business looks for talents due to YouTube and then promotes new celebrities in the world arena. So this service is an interactive mean of communication is also commercialized. Commercial interests are also represented on sites where the information about, for instance, a well-known music project is accompanied by different items with the label of this project. All in all, when someone visits Internet resources he/she unintentionally runs across various advertisements. Amazon.com, Google, E-Bay, and many other web-based portals provide communication in terms of advantageous for both provider and user relationships.
With a trendy tendency to change the form of relationships appeared a trend to use a particular style of language for communication. The popular IM abbreviations and chat acronyms today are taken into account by users so that to express their attitude toward each other and toward some matters or events. Among them are BRB (Be Right Back), BOL (Best of Luck), ROTFL (Rolling on the Floor Laughing), and others (D’Silva, 2007).
To sum up, the world of Internet relationships overgrew into a huge and wide field of interest sharing. Personal, social, religious, business, and other kinds of interest are implemented throughout Internet communication. The commercialization of the Internet is still going on. Nevertheless, in present days such transformation of communication between individuals is taken into account, and there is nothing surprising, in fact.
References
D’Silva, R 2007, Chat Lingo: Popular IM Abbreviations and Chat Acronyms, 2007, Viewed. Web.
Franklin, M 2004, Postcolonial politics, the Internet, and everyday life: Pacific traversals online, Routledge, Lonon.
Lister, M 2003, New media: a critical introduction. Routledge, London.
Solomon, G & Schrum, L 2007, Web 2.0: new tools, new schools ISTE Interntl Soc Tech Educ, Washington, DC.
Wood, AF & Smith, MJ 2005 Online communication: linking technology, identity, and culture, Ed. 2, Routledge, London.