E-business and E-commerce both exclusively rely on electronic networks that are defined by electronic network technologies spanning the application of internet and related technologies. Turban & King details that E-commerce is a business model that emphasizes on the exchange or the provision of services and products through the internet and related network technologies on a wide range of perspectives (3).
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These perspectives include communication that relies on computer networks for related transactions, the services perspective that enhances services delivery, and information access through the internet technologies. On the other hand, e-business incorporates aspects of e-commerce in addition to service provision and wider collaborations between different partners, an array of business organizations, and the incorporation of electronic transactions technologies such as EDI.
EC is not only conducted on the internet, but can also be conducted on other platforms. These platforms include value added networks and local area networks. Turban & King detail that EC is a model adaptable for use in the electronic markets where information and products are exchanged for money or its equivalent (5).
In addition to that, EC can be internationalized with specific organizations conducting specific transactions between themselves with information flow being a critical component to organizational successes (Turban & King, 5). According to Turban & King, EC’s framework traverses people and public policies that span legal requirements in business transactions and liberations. Therefore, the broader sense of e-commerce, e-business, is widely discussed in this essay (Turban & King, 3).
In the context of dealing with the customer, e-tailing and the B2C market environment, the intermediary role of a retailer is to provide storage services for companies that sell their products to customers. These range from catalogues to physical storage facilities where customers can access actual products. Customers are reached through the internet, an approach referred to as on-line, while retailing through e-tailing (Turban & King, 95). E-tailing spans direct sales to the customer, commonly referred to as the B2C approach.
Statistical evidence illustrates the extent of e-business and the kind of revenue generated from these businesses. Among the companies that have integrated these concepts is emarketer.com and Startamarket.com among others (Turban & King, 96). Just to spite anyone with a different view, the financial performance of various e-business organizations appears striking.
A case in point, on the internet, sales from computers and electronic devices fetched $12 billion besides sales that generated billions of sales in 2001, astounding e-sales success.
Turban & King see a successful e-tailing as being characterized by a strong brand identity, reliability and guarantees on products sold through these technologies, high frequencies of purchases, and well known and standardized products (97).
Striking examples of e-business organizations argue that they listen to the customer and offer support online. These successful companies make extensible exploitation e-business technologies to flatten business transactions by removing intermediaries who add extra costs to products and services.
These removes intermediaries characterized by the brick and motor approach and introduce e-business technologies as intermediaries with associated benefits (Turban & King, 100).
Turban, Efraim & David King. Introduction to E-Commerce. New York. Prentice Hall, 2002.