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Creative Ideas of CA Lottery Promotion Essay

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The California State Lottery started its life on October 3, 1985, and since that time, millions of people bought the tickets driven by the desire to win. Although many people can lose their money, they still believe in a good result. And I think such a position is understandable. When people see that a few plastic balls and faith are able to change their life, they want to try it. Nowadays, the CA lottery includes several games starting from the random number generator to the mock horse racing game. I agree with the promotion of the CA lottery due to its interesting ideas and creative solutions.

When people hear about new millionaires who just won money with the help of the CA Lottery and see the various advertisements, they want to try this magic solution to financial problems. One of the guests on TV-show said, “I’m gonna buy a car and take the kids to Disneyland.” So, people consider this lottery as a way of making the desires true. In the beginning, the CA Lottery offered game Scratchers and weekly Lotto.

Today, the company developed many other games in order to involve more people and to increase their chances of winning. Thus, today CL Lotto offers such games as Daily 3, Daily 4, Daily Derby, Fantasy 5, and Super Lotto Plus. Every game has its own style and characteristics; however, all of them are based on the idea of purchase tickets and win money. As for me, I see the idea of several games within one Lottery as a good method of involvement of the audience and the development of this business. People who like to try their luck in a fight against faith can choose to draw games where a random number generator determines who will win.

Daily 3 and Daily 4 that cost only $1 per game include a random choice of computer. Obviously, everyone can spend only 1 dollar, taking into consideration the idea that this dollar may bring thousands or millions. Daily Derby seems a creative idea based on mock horse racing. I think people choose this game for its original way of playing when one is able to choose horses and race time, not just wait for a combination chosen by the computer.

Fantasy 5 is the most popular game among all CA Lottery’s games. Until 2010, one who bought 5 tickets was able to get an opportunity to take part in the Make Me A Millionaire TV-show, as one got a ticket to ask for a second chance. Such an opportunity was a good advertisement for the CA Lottery that helped attract the attention of thousands of citizens. However, this drawing was canceled and since 2010, players get tickets with codes that can be used at web-site in order to get an access to a weekly drawing. Moreover, one can notice that promotion of CA Lottery includes not only draw games, but also traditional drawing games. Thus, SupperLotto Plus uses traditional drawing mechanisms where numbers are selected form a set of balls without help of computer.

Lately, CA Lottery together with Warner Bros. Records developed a new promotion that includes an opportunity to win music-related goods such as concert tickets, downloads and so on. CA Lottery tries to improve its traditional games, creating new methods of playing. Thereby, I agree with promotion of this company which is one of the most popular and famous lotteries in the country. Such position is a confirmation that its promotion goes well.

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IvyPanda. (2021, February 23). Creative Ideas of CA Lottery Promotion. Retrieved from https://ivypanda.com/essays/creative-ideas-of-ca-lottery-promotion/

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"Creative Ideas of CA Lottery Promotion." IvyPanda, 23 Feb. 2021, ivypanda.com/essays/creative-ideas-of-ca-lottery-promotion/.

1. IvyPanda. "Creative Ideas of CA Lottery Promotion." February 23, 2021. https://ivypanda.com/essays/creative-ideas-of-ca-lottery-promotion/.


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IvyPanda. "Creative Ideas of CA Lottery Promotion." February 23, 2021. https://ivypanda.com/essays/creative-ideas-of-ca-lottery-promotion/.

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IvyPanda. 2021. "Creative Ideas of CA Lottery Promotion." February 23, 2021. https://ivypanda.com/essays/creative-ideas-of-ca-lottery-promotion/.

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IvyPanda. (2021) 'Creative Ideas of CA Lottery Promotion'. 23 February.

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