Introduction
A vital component of successful organizations and innovative entrepreneurs is the 4-step decision-making process. Four crucial steps make up a structured decision-making framework: identifying the problem, producing alternatives, assessing them, and selecting the best option. An awareness of the process is essential for people and organizations looking to enhance their decision-making abilities.
Problem Identification
McDonald’s is a fast-food restaurant franchise that serves consumers quick and inexpensive meals in numerous countries worldwide. Although McDonald’s is known for its quick and convenient service, one of the company’s major issues is customer complaints. These grievances may damage the restaurant’s reputation, causing it to lose brand trust.
Gathering Relevant Information
Monitoring social media is an excellent way to learn more about McDonald’s issues with customer complaints. Customers may quickly and easily share their experiences and thoughts with a large audience because of the widespread usage of social media sites like Twitter, Facebook, and Instagram. Monitoring social media has provided insightful information on McDonald’s issues with service, food, and cleanliness standards.
SWOT Analysis
As it stands, McDonald’s SWOT analysis reveals several significant findings. One of McDonald’s strengths is its positive brand reputation. Nevertheless, weaknesses like varying service quality result in complaints from customers. McDonald’s can take advantage of opportunities to solve this issue, such as getting input from clients. The restaurant must be mindful of the threats of unfavorable evaluations on social media networks.
Evaluation of Alternatives
According to the SWOT analysis, two alternatives that can assist in resolving the issue of customer complaints at McDonald’s are enhancing employee training and obtaining consumer input. Enhancing employee training may ensure that employees consistently deliver high-quality service. Finding areas for improvement should be done by employing feedback forms.
Decision and Implementation
With collaboration between management, staff, and customers, both solutions are feasible. McDonald’s can undertake a needs assessment to determine the areas where employees need further training or support in order to put the solution of improving employee training into action. Moreover, McDonald’s can employ various techniques to acquire consumer input, such as feedback forms.
Conclusion
As a result, a complete analysis of consumer complaints at the international fast-food chain McDonald’s has been provided. A problem that might affect the company’s reputation and financial performance is customer complaints. A SWOT analysis established two workable solutions—improving employee training and getting customer feedback. McDonald’s could increase customer happiness and loyalty by following the recommendations for better employee training and soliciting customer feedback.