The extended product and service package in the Large Sports Venue display market has changed significantly. The number of potential customers has increased over the past two decades. The market is promising due to the increasing number of sporting events. Companies that deliver quality products will succeed in this market. The current trends include the emergence of new competitors and consultants. Modern technological processes are making it easier for new players to join this market. Customers are using consultants whenever making their purchasing decisions.
The main players in the buying center include sporting organizations such as IAAF, Olympics Committee, and FIFA. Specific sporting clubs are also embracing such Large Sports Venue displays to support their fans and clients. Before making their purchasing decisions, these buyers focus on the number of targeted viewers, the nature of sporting activities, and the available products’ effectiveness. They are currently using consultants before purchasing different products.
This market is characterized by complex transactions. Daktronics’ sales force should consider the diverse needs of different customers. Marketers can identify new colleges, clubs, and sporting organizations to increase the company’s sales. The company’s Sports Marketing strategy can be used to empower more customers. Salesforce can liaise with different consultants to attract more customers.
Many buyers prefer the use of consultants. This practice has emerged because of the technical aspects associated with this market. Such consultants provide timely ideas that can be used throughout the purchasing process. These consultants understand the major issues, products, and changes in the industry.
The major sources of channel power in this market include technologists, programmers, and consultants. These individuals can dictate the efficiency of every marketing channel. These programmers and technologists can offer detailed information to influence buying decisions. Consultants have become relevant in this market by providing timely information to their clients.
Daktronics can consider the current changes in the market to develop a powerful business strategy. The corporation should collaborate with different consultants and technologists. They should equip these consultants with the best information about different products and technologies. The consultants should be aware of the benefits associated with Daktronics’ products. The company should produce superior products through continuous research and development (R&D). This strategy will ensure more clients purchase the company’s products.